Area Sales Manager

Responsibilities

• Lead day-to-day sales performance across assigned communities, ensuring achievement of division and community-level sales goals.
• Operate as a selling manager while division volume scales, maintaining direct involvement in the sales process.
• Recruit, train, coach, and develop Sales Associates to build a consistent, high-performing team.
• Establish clear sales goals and accountability measures, and monitor individual and team performance.
• Partner with the Division President to develop, execute, and adjust community-specific sales strategies.
• Conduct regular community visits to support sales execution, presentation standards, and overall performance.
• Ensure adherence to company sales processes, brand standards, and customer experience expectations.
• Analyze competitive market conditions, including mystery shops, to refine positioning and sales approach.
• Oversee sales center operations, including staffing schedules and readiness of all sales materials.
• Collaborate with marketing to ensure alignment on messaging, community positioning, and lead generation efforts.
• Participate in and help lead sales meetings to drive communication, accountability, and continuous improvement.
• Resolve customer- and contract-related issues to maintain high customer satisfaction.

Qualifications

• Current Florida Real Estate Salesperson or Broker’s License required.
• 2+ years of on-site new home sales management experience with a builder or developer.
• Proven ability to lead, coach, and develop successful sales teams.
• Strong understanding of residential homebuilding sales processes and customer lifecycle.
• Excellent written and verbal communication skills.
• Strong organizational, planning, and problem-solving abilities.
• Effective negotiation skills and the ability to manage customer interactions.
• Proficiency with CRM systems and general computer applications.
• Self-starter with a high level of accountability and ownership.

Skills

• Strong understanding of residential homebuilding sales processes and customer lifecycle.
• Excellent written and verbal communication skills.
• Strong organizational, planning, and problem-solving abilities.
• Effective negotiation skills and the ability to manage customer interactions.
• Proficiency with CRM systems and general computer applications.

Benefits

• Competitive base salary with performance-based incentives.
• Medical, dental, vision, and prescription coverage.
• 401(k) with company matching contributions.
• Life and disability insurance.
• Paid time off and company holidays.