Area Marketing Specialist

Responsibilities

• Execute in-person referral outreach in line with the marketing strategy
• Categorize referring practices (A-D) based on referral numbers and submit analysis quarterly
• Collaborate with the practice to develop annual marketing plans with monthly activities
• Adhere to budget constraints to ensure growth
• Monitor and manage marketing expenses, focusing on ROI
• Ensure accurate and timely expense submissions to finance
• Track and report monthly performance on key indicators, optimizing tactics for growth
• Conduct monthly meetings with doctors
• Attend monthly S1P Partner Practice Marketing meetings
• Send weekly email updates to doctors and team members
• Maintain regular touchpoints with the practice leader or RDO
• Auxiliary in digital strategy development, social media management, and co-management of the practice’s website

Requirements

• In-person marketing and relationship management experience
• Ability to travel locally and domestically
• Ability to work independently and as part of a team in a dynamic environment
• Strong project management, event planning, and client stakeholder management skills
• Budget management and P&L experience
• Advanced skills with CRM, Excel, PowerPoint, and other applications
• Excellent communication, interpersonal, and supervisory skills
• Experience in a corporate environment with complex business processes
• Strategic thinking with strong tactical and organizational execution
• Bachelor’s degree or equivalent combination of education and experience (Preferred)
• 3 years of experience in referral-based marketing required (healthcare preferred)

About the Role

The Area Marketing Specialist supports the growth and success of partner practices in the Chicago area by developing and executing strategic marketing initiatives. This role involves in-person relationship building, collaboration with practices, and adherence to standard operating procedures.