Area Manager - Mission Critical

Founded in 1965, Herc Rentals is one of the leading equipment rental suppliers in North America with 2025 total revenues reaching approximately $4.4 billion. Herc Rentals’ parent company, Herc Holdings Inc., listed on the New York Stock Exchange on July 1, 2016, under the symbol “HRI.” Herc Rentals serves customers through approximately 609 locations and has about 9,700 employees in North America as of March 31, 2026.

Job Purpose

The Mission Critical Area Manager (MCRM) is responsible for the full lifecycle management of assigned Mega Projects and On-Site projects, ensuring operational and customer service excellence. This role acts as a liaison between Sales, Operations, and Facilities, supporting project launches, staff training, and stabilization of processes. The MCRM provides proactive support to mitigate customer impact and is empowered to redirect priorities to address critical branch or market issues as needed.

What you will do...

• Collaborate with Field Operations Team leadership to scope, plan, and execute launch and support plans for Mega Projects and On-Sites.
• Serve as the primary liaison between Sales, Operations, and Facilities to ensure successful project ramp-up and stabilization.
• Own the lifecycle of assigned projects, delivering operational and customer service excellence.
• Conduct regular project reviews, including monthly and quarterly deep dive visits.
• Perform on-site self-evaluations to identify root causes of issues and develop action plans.
• Address staffing, facility/yard, fleet quality, and customer support issues.
• Support Branch Manager, Shop Supervisor, and Sales Team to elevate performance and provide solutions.
• Directly support staff recruiting, onboarding, and coaching to supplement BM/AM/DMs.
• Conduct follow-up visits to ensure continuous improvement.
• Aid with fleet, service and maintenance, and sales support as needed.
• Lead planning and launch activities to deliver efficient, well-staffed, and well-trained On-Site operations.
• Conduct quarterly self-review audits with Branch Managers.
• At SVP discretion, provide immediate support to branches or markets in critical need status.

Requirements

• Bachelor’s degree in business or related field
• 5 years of equipment rental leadership experience
• Proficiency in operational systems and tools (Rental Man, FAST, Oracle, etc.)

Skills

• Strong ability to coordinate with DM/RVP, Mission Critical Team, and Field Ops Team
• Demonstrated leadership in supporting branch operations and driving continuous improvement
• Excellent communication, problem-solving, and coaching skills
• Willingness and ability to travel up to 75% of the time

Benefits

• Competitive base salary + Full benefits, Company Vehicle, and Annual Bonus
• Medical, Dental, and Vision Coverage
• Life and disability insurance
• Flex spending and health savings accounts
• Virtual Health Visits 24 Hour Nurse Line
• Healthy Pregnancy Program
• Tobacco Cessation Program
• Weight Loss Program
• Building Your Financial Future 401(k) plan with company match
• Employee Stock Purchase Program
• Paid Time Off (Holidays, Vacations, Sick Days)
• Paid parental leave
• Military leave & support for those in the National Guard and Reserves
• Employee Assistance Program (EAP)
• Adoption Assistance Reimbursement Program
• Tuition Reimbursement Program
• Auto & Home Insurance Discounts

Company

Herc Rentals values its employees and provides excellent compensation and benefits packages which are not limited to the following. Keeping you healthy Medical, Dental, and Vision Coverage Life and disability insurance Flex spending and health savings accounts Virtual Health Visits 24 Hour Nurse Line Healthy Pregnancy Program Tobacco Cessation Program Weight Loss Program Building Your Financial Future 401(k) plan with company match Employee Stock Purchase Program Life & Work Harmony Paid Time Off (Holidays, Vacations, Sick Days) Paid parental leave. Military leave & support for those in the National Guard and Reserves Employee Assistance Program (EAP) Adoption Assistance Reimbursement Program Tuition Reimbursement Program Auto & Home Insurance Discounts Protecting You & Your Family Company Paid Life Insurance Supplemental Life Insurance Accidental Death & Dismemberment Insurance Company Paid Disability Insurance Supplemental Disability Insurance Group Legal Plan Critical Illness Insurance Accident Insurance Herc does not discriminate in employment based on the basis of race, creed, color, religion, sex, age, disability, national origin, marital status, sexual orientation, citizenship status, political affiliation, parental status, military service, or other non-merit factors.