Jobs · Business Development · Wisconsin

Area Director of Business Development - Hospice

Gentiva · Green Bay, WI · 2 days ago
Business DevelopmentFull-time

About the role

Drive Growth. Lead Teams. Make a Difference. Are you a healthcare sales leader with a proven track record of driving referral growth, leading high-performing teams, and building strategic partnerships? We’re seeking an experienced Area Director of Business Development to lead sales strategy and manage a team of business development professionals across a defined hospice territory.

Responsibilities

  • Lead and mentor a team of business development representatives, including hiring, onboarding, coaching, and performance management
  • Develop and implement territory-specific sales strategies to meet or exceed census growth and admission targets
  • Identify and cultivate referral sources through community engagement, physician relationship building, facility partnerships, and outreach
  • Analyze sales data, market trends, and referral patterns to improve effectiveness and strategy
  • Provide regular field coaching, joint sales calls, and ongoing professional development to your team
  • Maintain continuity with existing referral partners while actively pursuing new market opportunities
  • Collaborate with internal clinical, operational, and executive teams to ensure seamless onboarding of new patients
  • Represent the company at community events, industry conferences, and partner meetings to promote brand awareness and referral relationships
  • Monitor compliance with sales methodologies, performance metrics, and regulatory requirements
  • Support and implement short- and long-range growth goals aligned with company initiatives

Requirements

  • Bachelor’s degree required (Healthcare Administration, Business, Marketing, or related field preferred)
  • Minimum 3 years of direct sales experience in the healthcare service industry (Hospice, Home Health, DME, Palliative Care, or Post-Acute preferred)
  • 1+ years of healthcare sales leadership experience required
  • Proven ability to lead teams, exceed sales quotas, and build lasting referral partnerships
  • Experience using CRM systems, referral tracking software, and Microsoft Office (Excel, PowerPoint, Outlook)
  • Prior experience with HomeCare HomeBase (HCHB) preferred

Qualifications

  • Valid driver’s license and auto insurance (travel required across assigned territory)
  • Ability to travel routinely within the area to conduct field visits, training, and partner development (up to 75%)

Other Requirements

  • Competitive Pay
  • 401(k) with Company Match
  • Career Advancement Opportunities
  • National & Local Recognition Programs
  • Teammate Assistance Fund
  • Medical, Dental, Vision Insurance
  • Mileage Reimbursement or Fleet Vehicle Program
  • Generous Paid Time Off + 7 Paid Holidays
  • Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
  • Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)
  • Free Continuing Education Units (CEUs)
  • Company-paid Life & Long-Term Disability Insurance
  • Voluntary Benefits (Pet, Critical Illness, Accident, LTC)

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