Aptitude Software - Business Development Rep

About the role

As a Business Development Representative in Boston, you will generate new qualified leads and opportunities for the North America sales team. You will work collaboratively with sales and marketing to define a strategic business approach to generate pipeline, using creative prospecting skills to connect with the right prospects (cold and warm), build relationships, and identify opportunities.

Responsibilities

• Work closely with AEs and Partners in region to collaboratively build and execute on outreach plans
• Research and build contact plans utilizing Salesforce, LinkedIn, ZoomInfo, Outreach.io, Demandbase, and other tools
• Tailor outreach copy for email and physical mail
• Collaborate with Sales Manager and AEs to create talk tracks for cold calling, which will make up to 50% of your day
• Conduct regular joint outbound calling sessions with AEs to maximize effectiveness
• Hand prospects to AEs or nurture marketing campaigns

Requirements

• Minimum 1 year of experience in the technology industry, specifically in SaaS (targeting the office of the CFO is a plus)
• Ability to prospect to companies via cold calling, email, marketing campaigns, and social selling to drive demand and conversion
• Strong storytelling skills with positive and energetic phone presence, excellent listening skills, and strong written communication
• Ability to research target accounts and personas in line with Aptitude’s defined target client and buyer profiles
• Work with BDR, Sales, and Marketing teams to design, drive registrations for, and execute regional events
• Natural networker with excellent communication skills, proficient in building strong connections internally and externally
• Goal-driven, strong self-starter with the ability to work as a team player in a high-energy sales environment
• Utilize industry knowledge to research and develop accounts, identify key players, generate interest, and identify compelling events
• Target-driven with a track record of attaining and exceeding sales goals by securing meetings with qualified leads
• Experience with or capability in building proficiency using tools such as Salesforce and LinkedIn
• Ability to quickly grow knowledge of Aptitude’s target markets (Insurance, Banking, Technology/Software, Telco, Hi-Tech Manufacturing)

Benefits

• 401(k) retirement plan with matching
• Competitive vacation and paid time off
• Healthcare benefits – medical, dental, and vision insurance
• Pre-tax savings accounts
• Life and Disability Insurance
• ShareSave scheme (ability to purchase company shares on preferential terms)

Schedule

This role is based in our Boston office with hybrid working support. Employees are expected to come together for 2 days per week at their local office for collaboration and team engagement.