Anthropologie Group Senior Manager of Social Media Content

Role Responsibilities

• Concept and art direct social-first content- storyboarding, directing shoots, developing platform-native storytelling with a clear, elevated point of view that reflects Anthropologie Group's aesthetic and values.
• Build and steward recurring content formats and storytelling frameworks that create recognizable, returnable moments for our audiences; not just one-off viral swings.
• Develop a test-and-learn culture that's rooted in brand integrity: experiment boldly, but always with intention.
• Operate as a true creative partner, not a siloed owner. This role requires deep, ongoing collaboration with Creative, Merchandising, and Marketing to ensure social content is co-authored with the people closest to the product and the brand.
• Work with Merchandising partners to understand what's being sold, what stories are worth telling, and how product can be brought to life in ways that feel editorial rather than transactional.
• Partner with Creative teams to translate campaign direction, brand identity, and visual language into socially native content that doesn't feel like a repurposed campaign asset.
• Align with Marketing partners on broader brand moments, key launches, and seasonal priorities, ensuring social storytelling ladders up to business goals without losing its cultural edge.
• Present creative concepts and content strategies to leadership in a way that reflects both creative ambition and commercial awareness.

Qualifications

• 6–8+ years of experience in social media content, fashion editorial, creative production, or digital storytelling with demonstrated ability to work in a cross-functional, co-creative environment.
• Exceptional taste level with a strong eye for fashion, styling, visual aesthetics, and lo-fi videography. Someone who knows what "elevated and socially native" actually looks like.
• A strong conceptual thinker and art director who can brief and direct others as fluently as they can generate ideas themselves.
• Deep understanding of Instagram, TikTok, Pinterest, and YouTube including platform behavior, content formats, and audience expectations — paired with the editorial judgment to know when and how to apply that knowledge.
• Proven ability to develop content through the lens of brand, culture, and commerce simultaneously; not optimizing for one at the expense of the others.
• Experience leading creator casting, influencer partnerships, and external creative relationships with a focus on brand fit and long-term value.
• Strong cross-functional collaborator who can build trust with Creative, Merchandising, and Marketing partners, and who sees co-creation as a strength rather than a constraint.
• Highly organized with experience managing multiple projects, timelines, and production workflows simultaneously.
• Entrepreneurial mindset — excited by experimentation, iteration, and building content that earns its audience through quality and relevance.

Perks

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more!

EEO Statement

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment.