Announcing Casa Smith Holdings

Casa Smith Holdings, LLC proudly announces its official launch as a registered limited liability company in the State of Minnesota, established to oversee and grow a diverse portfolio of assets, brands, and companies rooted in culture, entrepreneurship, and family legacy.

Mission & Vision

Casa Smith Holdings exists to provide unique, desired, and meaningful products that celebrate culture, creativity, and the enduring bond of family. Inspired by the Smith family’s heritage and entrepreneurial vision, the company is committed to building brands that resonate deeply with communities and future generations. The organization’s long-term strategy centers on cultural representation, innovation, and sustainable growth across multiple industries.

Portfolio & Brand Initiatives

PequeLibros

A children’s book application designed to inspire young readers—especially Latino and Spanish-speaking children—to discover the joy of reading. PequeLibros aims to:

• Strengthen literacy skills
• Expand creativity and imagination
• Promote educational development
• Celebrate Spanish language and Latin culture

Through culturally relevant storytelling and engaging digital experiences, PequeLibros seeks to empower the next generation of readers.

Espíritu Latino

Espíritu Latino is a creative design and merchandise company celebrating Latin American culture through distinctly American holidays and everyday cultural expression. The brand specializes in culturally inspired designs for major U.S. holidays—including Independence Day, Thanksgiving, Christmas, and Valentine’s Day—reimagined through the vibrant lens of Latin American heritage.

Offerings

• Holiday-themed apparel and merchandise
• Cultural celebration collections
• Community solidarity designs
• Custom artwork and collaborative projects
• Year-round Latino pride apparel

Creative Direction

• Bold color palettes inspired by Latin American artistry
• Modern, merch-ready typography
• Symbolic storytelling through illustration
• Messages of unity such as “We Are MN” and other community-driven campaigns

Espíritu Latino collaborates with Latino artists, supports cultural events, and expands awareness of Latin American heritage through thoughtful design.

RAIZA

RAIZA is a brand built on identity, heritage, and the unwavering discipline that defines modern women. More than apparel, RAIZA represents the quiet power that grows from within—the kind of strength earned long before anyone sees it.

Brand Archetype

Primary Archetype: The Modern Warrior

• Confident
• Disciplined
• Elegant
• Strong—without the need for noise

Secondary Archetype: The Creator

She builds her body, her life, and her legacy. Not aggressive—powerful in her calm.

Brand Language

• “Discipline is your root.”
• “Strong isn’t a trend. It’s essence.”
• “Train your origin.”
• “Firm from within.”
• “It’s not fashion. It’s identity.”

Founder Story

RAIZA was created by Karla Mariana Smith Guzmán, whose mixed heritage represents strength passed down through generations. The brand’s soul is shaped by built discipline and lived resilience.

Future Growth & Investment Strategy

• Strategic real estate investments
• Development of the AfroMexicano brand
• Launch of a YouTube media channel
• Additional ventures aligned with culture, entrepreneurship, and community impact

About Casa Smith Holdings, LLC

Casa Smith Holdings, LLC is a Minnesota-registered holding company headquartered in St. Paul. The company manages and develops culturally driven brands and business ventures with a focus on family values, innovation, and community impact.