Analytics Growth Marketing Specialist

Role Summary

The Growth Specialist will own marketing analytics, reporting, and insights for a location-based entertainment and experiential destination. They will partner with cross-functional teams to ensure data-driven decisions, scalable reporting, and actionable insights.

Responsibilities

• Marketing Data & Reporting
• Manage and maintain the marketing metrics scorecard for weekly cross-functional and executive/leadership meetings.
• Define and monitor marketing KPIs, including attribution and funnel metrics, to articulate the overall impact of marketing on sales.
• Work with DSE to automate marketing channel reporting and ensure data accuracy.
• Write and maintain Google Sheets formulas; QA and troubleshoot reporting issues.
• Add or modify metrics in marketing reporting tools as needed, pulling raw data across diverse data sources like Google Sheets, APIs, and internal data systems.
• Serve as the primary point of contact for DSE on marketing data, reporting, and analytics roadmaps, including prioritization and requirements gathering.
• Contribute to the Marketing Reporting meeting, serving as a forum to align on roadmap items and track progress with DSE.
• Analysis & Insights
• Conduct ad hoc analysis to answer marketing and business questions across multiple channels and within individual channels.
• Analyze how marketing activity influences ticket sales and other business outcomes, incorporating feedback from stakeholders and leadership.
• Lead thought partnership with internal teams and external media agencies on understanding marketing impact, trends, and performance drivers.
• Possess strong analytical and problem-solving skills, with the ability to translate data into strategic, actionable insights.
• Cross-Functional Collaboration
• Partner with Web, CRM, and cross-functional teams and external media agencies to ensure marketing data and reporting needs are being met.
• Write requirements documents to support new reporting, dashboards, or analytics tools.
• Partner with cross-functional teams on strategic ad hoc projects requiring marketing analysis and insights.
• Partner with DSE to ensure marketing analytics tools and reporting processes are scalable and ready for evolving business needs.
• Partner with external media agencies on paid media dashboard design and evolution.

Qualifications

• 5+ years of experience in marketing analytics, reporting, or data analysis.
• Bachelor’s degree in Marketing, Economics, or a related quantitative field (or equivalent experience).
• Expertise in marketing performance metrics, attribution, funnel analysis, and measurement frameworks to evaluate marketing impact on sales and revenue.
• Strong analytical and problem-solving skills, with the ability to translate data into strategic, actionable insights.
• Experience partnering with data science or engineering teams to build scalable analytics solutions.
• Experience working with a media agency and developing dashboards.
• Familiarity with marketing technology stacks (CRM, email, ad platforms) and advanced skills in Google Sheets/Excel; experience with data visualization tools such as Looker.
• Basic SQL or database querying skills preferred; experience with APIs and multiple data sources.
• Experience working in ambiguous environments and building solutions from 0 to 1.
• Exposure to statistical modeling, experimentation, or A/B testing.
• Excellent communication skills and ability to collaborate with both technical and non-technical stakeholders.