Analyst II - Digital and Web Analytics

About the Role

The Sr Data Analyst, Digital Marketing will be responsible for supporting web and mobile analytics, A/B testing, and performance measurement. The ideal candidate will have demonstrated experience leveraging and transforming structured and unstructured data into actionable insights and recommendations that improve customer acquisition and conversion efforts in support of organizational goals. This critical role will also support efforts to develop and evolve marketing data strategy with an emphasis on measurement efficacy, KPI development, data quality, and accessibility.

Responsibilities

• Using Google Cloud Platform tools, develop, disseminate, and present reports to internal stakeholders on web performance metrics, including customer visits, quote and order conversion, distribution channel performance, and revenue generation.
• Maintain and advance departmental data analysis tools, templates, and techniques.
• Present complex findings to senior management and non-technical users in a clear, concise, and convincing manner, both in writing and interactive presentation settings.
• Proactively track key metrics, identify trends that warrant deeper analysis, and advise decision-makers of the business implications.
• Assist management in representing Digital Marketing needs in data governance projects and work with IT to resolve identified data issues and deficiencies.
• Assist management in mentoring and training professionals in less senior positions.
• Under minimal supervision, translate internal stakeholder questions into actionable and insightful reports.
• Develop new reporting tools to accommodate evolving business needs.
• Develop and monitor data quality metrics to ensure that reporting used to make decisions is both accurate and comprehensive.

Qualifications

• Bachelor’s degree in Management Information Systems, Data Science, Analytics, or a closely related field.
• 2–4 years of experience working with Google Cloud Platform tools, including Google Analytics, BigQuery, Google Data (Looker) Studio, and Google Sheets.
• Demonstrated expertise in SQL working with Big Data sourced from both relational databases (SQL Server, Teradata, Oracle, etc.) and flat files; experience in Snowflake, Redshift, BigQuery, and Azure Blob, S3 is a plus.
• Experience in Tableau, PowerBI, and Python is a plus.
• Strong working background in Data Mining, Data Extraction, and Coding.
• Strong research and analysis skills.
• Demonstrated ability to adapt quickly and learn new skills independently.
• Excellent organization skills and ability to manage competing priorities.
• Ability to generate bold, creative ideas to improve performance.
• Practical understanding of website operations and the customer journey from landing page to order conversion.
• Understanding of MTA, DDA, or other traffic attribution methodologies.
• Proficiency in Microsoft Office applications, particularly advanced Excel functionality, including Pivot Tables, Macros, Lookups, and external data connectivity.
• Strong problem-solving skills.
• Excellent written and oral presentation skills.
• Excellent interpersonal and collaborative skills.

Skills: Google Analytics, Looker Studio, Google Sheets, SQL, Snowflake, Tableau, PowerBI, Python