Analyst - Enterprise Agentic Search Content

About the role

The Analyst, Enterprise Agentic Search Content plays a key role in supporting the execution of American Express’s enterprise content strategy for AI-driven and agentic discovery experiences. This role focuses on content optimization, data analysis, and operational support—helping ensure content is structured, discoverable, and effective across emerging search and AI ecosystems.

Responsibilities

• Support execution of enterprise content strategy by identifying content gaps, optimization opportunities, and inconsistencies in AI-generated answers
• Assist in implementing frameworks for prompt optimization, structured data, and AI-readable content formats
• Partner with cross-functional teams (Marketing, Product, UX Design, Research, Analytics) to support content initiatives across use cases
• Contribute to maintaining and applying the enterprise insights “spine” (taxonomy of intents, topics, and behaviors) in day-to-day work
• Support source-of-truth mapping efforts and help ensure content accuracy, consistency, and governance standards
• Track and document experimentation efforts, including test setups, results, and key learnings
• Aid in analyzing performance data and generating insights to inform content optimization and strategy decisions
• Support UX and Research initiatives such as journey mapping, prompt testing, and thematic analysis
• Assist in developing and maintaining templates, playbooks, and documentation for content best practices
• Assist with content operations, including editorial planning, workflow coordination, and calendar tracking
• Monitor external trends in AI search, digital content, and competitive landscape to support ongoing optimization
• Collaborate with team members to support training materials and enablement resources for business partners

Requirements

• 1–3+ years of experience in content strategy, content operations, SEO/AEO, digital marketing, analytics, or a related field
• Strong interest in AI-driven search, LLMs, and emerging digital discovery platforms
• Experience in industries where content and merchandising is critical
• Familiarity with content management systems, structured content, or metadata is a plus
• Basic understanding of SEO or search ecosystem trends, including conversational or AI-driven experiences
• Strong analytical skills with the ability to interpret data and identify actionable insights
• Excellent attention to detail and ability to manage multiple tasks in a fast-paced environment
• Strong collaboration and communication skills
• Ability to work effectively in a cross-functional, matrixed organization
• Proactive mindset with a willingness to learn and adapt in a rapidly evolving space
• Passion for digital innovation, content, and customer experience

Qualifications

• Salary Range: $65,500.00 to $102,500.00 annually + bonus + benefits
• Benefits include:
• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

Pay

$65,500.00 to $102,500.00 annually + bonus + benefits

Schedule

Hybrid, onsite or virtual arrangements depending on role and business need