Analista de Inbound Marketing

About the role

Plan, execute, and optimize inbound marketing strategies focused on generating, nurturing, and qualifying leads to ensure opportunities sent to the sales team are mature, reducing the sales cycle and increasing conversion rates for Ábaco Urbanizadora’s projects and brand.

Responsibilities

• Plan and configure funnels, automation flows, and lead nurturing in RD Station.
• Define segmentation and scoring criteria (lead scoring) in alignment with sales and SDR teams.
• Produce rich materials (e-books, landing pages, blog articles, forms, emails, and nurturing content).
• Execute SEO strategies and maintain up-to-date blog content and capture pages.
• Implement automatic integrations between CRM, RD Station, and paid media campaigns.
• Monitor automation and conversion indicators: open rate, click rate, conversion rate, and average qualification time.
• Continuously optimize flows, segmentations, and CTAs based on performance data.
• Collaborate with BI and paid traffic teams to align generated leads and costs per channel.
• Prepare monthly performance reports on funnel efficiency and lead maturity.
• Ensure communication flows align with Ábaco’s institutional positioning and tone of voice.
• Develop and implement SEO strategies to increase organic traffic.

Requirements

• Completed or ongoing higher education in Advertising, Marketing, Digital Communication, or related fields.

Qualifications

• Deep knowledge of SEO best practices and search engine algorithms.
• Strong analytical skills and ability to interpret data for strategic recommendations.
• RD Station certification, basic copywriting, HTML, and funnel management skills.
• Analytical, organized, and technical profile with a clear understanding of customer journey, funnel, and integrated automation.