Amplify Focus Audience Strategist

MSX has been a trusted partner to leading vehicle manufacturers, their retailers, and mobility organizations globally for more than 30 years. Our unwavering commitment is to help clients transform their businesses and effectively manage operations in sales performance, repair optimization and compliance, parts and accessories sales performance, and consumer engagement. With global teams, industry expertise, and technology, we design and deliver tailored, sustainable, and innovative solutions that help clients optimize operations and captivate customers.

About the role

As an Amplify Focus Audience Strategist, you will act as an accountability partner in shaping dealers’ engagement with the Hispanic community. Your primary responsibility will be the development and implementation of integrated marketing initiatives that resonate with Hispanic consumers, driving vehicle sales and increasing brand loyalty. This position requires marketing expertise, preferably within the automotive industry, as well as a deep understanding of Hispanic culture, values, and consumer behavior. Knowledge of other multicultural markets, such as African American and Asian markets, is also desired.

You will collaborate with client dealerships to help them understand consumer demographics and localities to create targeted advertising. You will act as a liaison to the leadership team, ensuring they understand the benefits of their investment in multicultural marketing.

Responsibilities

• Develop and implement integrated marketing initiatives tailored to Hispanic consumers.
• Drive vehicle sales and increase brand loyalty through targeted strategies.
• Collaborate with dealerships to analyze consumer demographics and create localized advertising.
• Act as a liaison between dealership leadership and multicultural marketing initiatives.
• Set clear, measurable goals and maintain dealer accountability through regular progress tracking.
• Manage marketing/advertising media budget planning.

Requirements

• Fluent Spanish speaker.
• Experience working with large dealer groups and/or dealership personnel at all levels, including Dealer Principal, General Manager, Sales Manager, Sales Consultant, and F&I.
• Knowledge and understanding of various dealership processes and environments.
• Strong knowledge of digital marketing tools, platforms, and analytics.
• Proficient with Excel (pivot tables and data interpretation) and PowerPoint.
• Minimum 2 years’ experience in digital marketing and business development in the automotive industry.
• Bachelor’s degree required.

Skills

• Excellent communication and relationship-building skills.
• Proven track record of success in multicultural marketing (Hispanic required; African American and Asian preferred).

Pay

The wage range for this role is $110,000 to $150,000 per year, based on experience, skill sets, and organizational needs. Compensation decisions depend on individual circumstances, and geographic differentials may apply.