Amazon Shopper Insights & Analytics Lead
The Clorox Company · Oakland, CA · 1 mo ago
HybridMarketing$131k–$259k/yrFull-time
We need to output HTML fragment with sections: headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must only include sections that have real specific content. We must not repeat job title. Must not include Job ID etc. Must preserve all substantive info, remove boilerplate (cookie/navigation/legal/EEO etc). Must not create Pay/Schedule/Benefits unless posting actually states them. The posting includes: Workplace type: Hybrid: location Pleasanton, CA, ability to be in office 3x per week. That's schedule info? It's about workplace type/hybrid schedule. Could be considered Schedule? It says "Workplace type: Hybrid: This role will ideally be located out of the Pleasanton, CA area, with the ability to be in office 3x per week." That's schedule/location info. Could be placed under a Schedule section? But guidelines: only create Schedule section if posting actually states them. It does state workplace type/hybrid and in-office days. So we can include a Schedule section with that info.
Benefits: The posting includes a paragraph about benefits: "Additional Information: At Clorox, we champion people to be well and thrive... we offer comprehensive, competitive benefits that prioritize all aspects of wellbeing... includes robust health plans, a market-leading 401(k) program with a company match, flexible time off benefits (including half-day summer Fridays depending on location), inclusive fertility/adoption benefits, and more." That's benefits content. So we can include Benefits section.
Pay: The posting includes salary ranges per zone and details. That's pay info. So we can include Pay section.
We also need About the role: The initial paragraph about Clorox and role description. Could be About the role.
Responsibilities: The bullet list after "In this role, you will:" includes many responsibilities. We'll put those as
for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must only include sections that have real specific content. We must not repeat job title. Must not include Job ID etc. Must preserve all substantive info, remove boilerplate (cookie/navigation/legal/EEO etc). Must not create Pay/Schedule/Benefits unless posting actually states them. The posting includes: Workplace type: Hybrid: location Pleasanton, CA, ability to be in office 3x per week. That's schedule info? It's about workplace type/hybrid schedule. Could be considered Schedule? It says "Workplace type: Hybrid: This role will ideally be located out of the Pleasanton, CA area, with the ability to be in office 3x per week." That's schedule/location info. Could be placed under a Schedule section? But guidelines: only create Schedule section if posting actually states them. It does state workplace type/hybrid and in-office days. So we can include a Schedule section with that info.
Benefits: The posting includes a paragraph about benefits: "Additional Information: At Clorox, we champion people to be well and thrive... we offer comprehensive, competitive benefits that prioritize all aspects of wellbeing... includes robust health plans, a market-leading 401(k) program with a company match, flexible time off benefits (including half-day summer Fridays depending on location), inclusive fertility/adoption benefits, and more." That's benefits content. So we can include Benefits section.
Pay: The posting includes salary ranges per zone and details. That's pay info. So we can include Pay section.
We also need About the role: The initial paragraph about Clorox and role description. Could be About the role.
Responsibilities: The bullet list after "In this role, you will:" includes many responsibilities. We'll put those as - .
Requirements/Qualifications/Skills: The "What we look for:" section includes experience requirements, skills, etc. Could be split into Requirements and Qualifications and Skills. But guidelines: prefer few substantive sections over many thin ones. We could combine Requirements and Qualifications into one section maybe "Requirements". But we have headings list: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to decide which to include. We have content for About the role, Responsibilities, Requirements (experience), Qualifications (maybe education? not present), Skills (storytelling, analytics, etc). Could split.
We must not create sections with filler. So we need to ensure each heading has substantive content.
Let's extract:
About the role: The first paragraphs: "Clorox is the place that’s committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlace Your role at Clorox: The shopper and retail commerce landscape is shifting faster than ever, blending online and offline behavior, retail media, social commerce, delivery platforms, and AI-driven journeys. Shoppers now discover, evaluate, and buy in atomized moments, not linear funnels. This role is ideal for someone who sits at the intersection of analytics + insight + eCommerce, bringing the “art and science” needed to translate complex data into clear, actionable growth outcomes.Incremental headcount required to support focus area of eCommerce and Amazon specifically, where regaining share across our portfolio is a priority.The Amazon Insight Shopper Lead is a pivotal role that blends eCommerce analytics, shopper insights, and storytelling to unlock growth. You will lead the understanding of the Amazon and eCommerce shopper, synthesizing insights from platforms such as Stackline (Beacon, Atlas), Amazon Marketing Cloud (AMC), Circana, Numerator, and be proficient and conducting your own custom research to influence decisions across Sales, Retail Commerce, and BU Marketing."
That's substantive.
Responsibilities: The list after "In this role, you will:" includes many items. We'll capture each as li.
Requirements: The "What we look for:" includes experience requirements: 7+ years experience in Shopper Insights, Consumer Insights, Category Management, Analytics, Customer Insights, or related fields. Amazon experience required, working with a large retailer a plus (e.g. Walmart) and emerging platform experience a plus (e.g. Instacart, Doordash). Strong foundation in both consumer/shopper research and advanced analytics. Experience presenting insights and recommendations directly to retail customers and senior business leaders. Demonstrated success influencing commercial decisions through insight-driven storytelling. Ability to frame business questions, develop learning plans, test hypotheses, and translate findings into action. Deep understanding of consumer and shopper research methodologies, including quantitative, qualitative, syndicated, and behavioral data. Experience developing shopper, category, and path-to-purchase insights that influence commercial strategy. Identify and anticipate emerging shopper behaviors, macro trends, and future growth opportunities before they become obvious in the business. Experience synthesizing multiple data sources into clear, actionable growth-driving recommendations. Strong storytelling skills with the ability to simplify complex analyses for senior leaders and retailer partners. Amazon Marketing Cloud, Stackline, Stackline Omni Shopper Analytics platform required (or demonstrated ability to quickly learn retailer-specific analytics platforms) required. Syndicated data (Circana, NielsenIQ, Numerator) experienced working knowledge and ability.
That's a mix of requirements and skills. Could split: Requirements (experience, Amazon experience, etc.) and Skills (storytelling, analytics, platforms). But guidelines: prefer few substantive sections over many thin ones. Could combine into one "Requirements" section that includes both experience and skills. But we also have Qualifications maybe not needed. Could omit Qualifications if no specific content like degree. There's no explicit qualification like degree. So we can skip Qualifications heading.
Skills: Could be separate but we might combine.
Better to have sections: About the role, Responsibilities, Requirements, Benefits, Pay, Schedule. That's six sections. That seems reasonable.
We must not include empty sections.
Now format:
About the role
... (the about role paragraph)
Responsibilities
- ... each responsibility
Requirements
- ... each requirement/skill
Benefits
... benefits paragraph
Pay
... pay details
Schedule
... workplace type/hybrid schedule
We need to ensure we preserve all substantive info. Let's extract each piece precisely.
About the role text: Let's copy the relevant sentences exactly as in posting, but we can trim redundant? Must preserve all substantive information, not invent or summarize away detail. We can keep the paragraph as is, maybe split into multiple paragraphs but it's okay.
We need to avoid boilerplate like "Join our team. #CloroxIsThePlace" maybe that's part of posting but not boilerplate? It's a tagline; could keep. It's not navigation/legal. Keep.
Now responsibilities list: Let's extract each bullet from "In this role, you will:" after colon.
The text:
"Develop forward-looking shopper and category point of views that help Clorox and Amazon anticipate where shoppers, categories, and retail are headed—not just where they've been.
Develop a deep understanding of Amazon shoppers by uncovering the behaviors, motivations, missions, and trends that influence purchase decisions across physical and digital commerce.
Influence decisions across category strategy, assortment, pricing, innovation, merchandising, digital commerce, and retailer engagement.
Integrate shopper research, syndicated data, retailer analytics, digital commerce insights, and market intelligence into clear business recommendations.
Identify growth opportunities across categories, brands, shopping missions, and occasions through advanced analytics and consumer understanding.
Lead category and shopper learning plans that answer critical business questions and influence commercial strategy.
Create compelling, insight-led stories that simplify complex information and inspire action with internal leaders and Amazon partners.
Partner closely with Field Sales, Marketing, Consumer Insights, Retail Media, and Data & Analytics teams to solve business challenges.
Leverage emerging capabilities, including AI-enabled analytics to accelerate insight generation and improve decision making.
Help shape omnichannel strategies by understanding how shoppers move across stores, Amazon.com, pickup, delivery, and digital touchpoints.
Directly shaping critical Amazon engagements including (AVNs) and Clorox planning moments of Category Strategy Reviews, Commercial Plan Reviews and Multi-Year planning re – targeting the highest value shoppers, with the right assortment and value offering."
We need to keep each as li.
Now requirements: Let's extract each bullet from "What we look for:" after colon.
The text:
"7+ years of experience in Shopper Insights, Consumer Insights, Category Management, Analytics, Customer Insights, or related fields.
Amazon experience required, working with a large retailer a plus (e.g. Walmart) and emerging platform experience a plus (e.g. Instacart, Doordash).
Strong foundation in both consumer/shopper research and advanced analytics.
Experience presenting insights and recommendations directly to retail customers and senior business leaders.
Demonstrated success influencing commercial decisions through insight-driven storytelling.
Ability to frame business questions, develop learning plans, test hypotheses, and translate findings into action.
Deep understanding of consumer and shopper research methodologies, including quantitative, qualitative, syndicated, and behavioral data.
Experience developing shopper, category, and path-to-purchase insights that influence commercial strategy.
Identify and anticipate emerging shopper behaviors, macro trends, and future growth opportunities before they become obvious in the business.
Experience synthesizing multiple data sources into clear, actionable growth-driving recommendations.
Strong storytelling skills with the ability to simplify complex analyses for senior leaders and retailer partners.
Amazon Marketing Cloud, Stackline, Stackline Omni Shopper Analytics platform required (or demonstrated ability to quickly learn retailer-specific analytics platforms) required.
Syndicated data (Circana, NielsenIQ, Numerator) experienced working knowledge and ability."
We need to keep each as li.
Now benefits paragraph: The "Additional Information: At Clorox, we champion people to be well and thrive, starting with our own people. To help make this possible, we offer comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company match, flexible time off benefits (including half-day summer Fridays depending on location), inclusive fertility/adoption benefits, and more."
We'll keep that as p.
Pay paragraph: The salary range details:
"We are committed to fair and equitable pay and are transparent with current and future teammates about our full salary ranges. We use broad salary ranges that reflect the competitive market for similar jobs, provide sufficient opportunity for growth as you gain experience and expand responsibilities, while also allowing for differentiation based on performance. Based on the breadth of our ranges, most new hires will start at Clorox in the first half of the applicable range. Your starting pay will depend on job-related factors, including relevant skills, knowledge, experience and location. The applicable salary range for every role in the U.S. is based on your work location and is aligned to one of three zones according to the cost of labor in your area. –Zone A: $131,200 - $258,500 –Zone B: $120,300 - $237,000 –Zone C: $109,400 - $215,500 All ranges are subject to change in the future. Your recruiter can share more about the specific salary range for your location during the hiring process. This job is also eligible for participation in Clorox’s incentive plans, subject to the terms of the applicable plan documents and policies."
We'll keep as p.
Schedule paragraph: "Workplace type: Hybrid: This role will ideally be located out of the
About the role
... (the about role paragraph)
Responsibilities
- ... each responsibility
Requirements
- ... each requirement/skill
Benefits
... benefits paragraph
Pay
... pay details
Schedule
... workplace type/hybrid schedule
We need to ensure we preserve all substantive info. Let's extract each piece precisely. About the role text: Let's copy the relevant sentences exactly as in posting, but we can trim redundant? Must preserve all substantive information, not invent or summarize away detail. We can keep the paragraph as is, maybe split into multiple paragraphs but it's okay. We need to avoid boilerplate like "Join our team. #CloroxIsThePlace" maybe that's part of posting but not boilerplate? It's a tagline; could keep. It's not navigation/legal. Keep. Now responsibilities list: Let's extract each bullet from "In this role, you will:" after colon. The text: "Develop forward-looking shopper and category point of views that help Clorox and Amazon anticipate where shoppers, categories, and retail are headed—not just where they've been. Develop a deep understanding of Amazon shoppers by uncovering the behaviors, motivations, missions, and trends that influence purchase decisions across physical and digital commerce. Influence decisions across category strategy, assortment, pricing, innovation, merchandising, digital commerce, and retailer engagement. Integrate shopper research, syndicated data, retailer analytics, digital commerce insights, and market intelligence into clear business recommendations. Identify growth opportunities across categories, brands, shopping missions, and occasions through advanced analytics and consumer understanding. Lead category and shopper learning plans that answer critical business questions and influence commercial strategy. Create compelling, insight-led stories that simplify complex information and inspire action with internal leaders and Amazon partners. Partner closely with Field Sales, Marketing, Consumer Insights, Retail Media, and Data & Analytics teams to solve business challenges. Leverage emerging capabilities, including AI-enabled analytics to accelerate insight generation and improve decision making. Help shape omnichannel strategies by understanding how shoppers move across stores, Amazon.com, pickup, delivery, and digital touchpoints. Directly shaping critical Amazon engagements including (AVNs) and Clorox planning moments of Category Strategy Reviews, Commercial Plan Reviews and Multi-Year planning re – targeting the highest value shoppers, with the right assortment and value offering." We need to keep each as li. Now requirements: Let's extract each bullet from "What we look for:" after colon. The text: "7+ years of experience in Shopper Insights, Consumer Insights, Category Management, Analytics, Customer Insights, or related fields. Amazon experience required, working with a large retailer a plus (e.g. Walmart) and emerging platform experience a plus (e.g. Instacart, Doordash). Strong foundation in both consumer/shopper research and advanced analytics. Experience presenting insights and recommendations directly to retail customers and senior business leaders. Demonstrated success influencing commercial decisions through insight-driven storytelling. Ability to frame business questions, develop learning plans, test hypotheses, and translate findings into action. Deep understanding of consumer and shopper research methodologies, including quantitative, qualitative, syndicated, and behavioral data. Experience developing shopper, category, and path-to-purchase insights that influence commercial strategy. Identify and anticipate emerging shopper behaviors, macro trends, and future growth opportunities before they become obvious in the business. Experience synthesizing multiple data sources into clear, actionable growth-driving recommendations. Strong storytelling skills with the ability to simplify complex analyses for senior leaders and retailer partners. Amazon Marketing Cloud, Stackline, Stackline Omni Shopper Analytics platform required (or demonstrated ability to quickly learn retailer-specific analytics platforms) required. Syndicated data (Circana, NielsenIQ, Numerator) experienced working knowledge and ability." We need to keep each as li. Now benefits paragraph: The "Additional Information: At Clorox, we champion people to be well and thrive, starting with our own people. To help make this possible, we offer comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company match, flexible time off benefits (including half-day summer Fridays depending on location), inclusive fertility/adoption benefits, and more." We'll keep that as p. Pay paragraph: The salary range details: "We are committed to fair and equitable pay and are transparent with current and future teammates about our full salary ranges. We use broad salary ranges that reflect the competitive market for similar jobs, provide sufficient opportunity for growth as you gain experience and expand responsibilities, while also allowing for differentiation based on performance. Based on the breadth of our ranges, most new hires will start at Clorox in the first half of the applicable range. Your starting pay will depend on job-related factors, including relevant skills, knowledge, experience and location. The applicable salary range for every role in the U.S. is based on your work location and is aligned to one of three zones according to the cost of labor in your area. –Zone A: $131,200 - $258,500 –Zone B: $120,300 - $237,000 –Zone C: $109,400 - $215,500 All ranges are subject to change in the future. Your recruiter can share more about the specific salary range for your location during the hiring process. This job is also eligible for participation in Clorox’s incentive plans, subject to the terms of the applicable plan documents and policies." We'll keep as p. Schedule paragraph: "Workplace type: Hybrid: This role will ideally be located out of the