Amazon PPC Specialist

About the Role

Pyle USA, a leading consumer electronics brand on Amazon, is seeking a qualified Amazon PPC Specialist to manage and optimize its large-scale advertising account. The role involves analyzing campaign data, identifying inefficiencies, and implementing corrective actions to improve advertising performance across a multi-thousand-ASIN catalog.

Responsibilities

• Retrieve, review, and analyze search term reports, targeting reports, placement data, and campaign performance metrics.
• Identify and eliminate inefficient advertising expenditure, including irrelevant search terms, duplicative targeting, cannibalization, and excessive bids.
• Diagnose root causes of campaign and ASIN underperformance and direct corrective action to the appropriate function.
• Develop and maintain negative keyword architecture at scale.
• Restructure legacy campaigns to align with current best practices.
• Monitor TACOS and ACOS performance against targets and recommend corrective measures.
• Identify and escalate catalog-level issues affecting advertising performance.
• Prepare and deliver weekly performance reports encompassing expenditure, sales, TACOS, and remedial actions.

Qualifications

• Minimum 2 years of direct, hands-on Amazon PPC experience managing substantial advertising expenditure.
• Advanced proficiency in Microsoft Excel and/or Google Sheets, including pivot tables, lookup functions, and large dataset manipulation.
• Experience with bulk operations files and/or advertising management platforms (e.g., Perpetua, Pacvue, Quartile).
• Working proficiency in Amazon Seller Central and Vendor Central.
• Strong analytical and diagnostic skills with a record of resolving account irregularities.
• Attention to detail, self-direction, and execution-oriented approach.

Preferred Qualifications

• Experience administering large catalogs (1,000+ ASINs).
• Experience with Amazon DSP.
• Working knowledge of SQL or basic scripting for data analysis.

Performance Expectations — First 90 Days

• Measurable reduction in inefficient advertising expenditure with documented analysis.
• Negative keyword and campaign structure remediation initiated across priority categories.
• Establishment of a weekly reporting cadence identifying performance issues and corrective actions.

Benefits

• Health benefits and paid time off.

Location: On-site at the Company’s Brooklyn, New York headquarters.

Application Procedure: Submit a resume and a brief written statement describing a significantly underperforming or mismanaged advertising account you remediated, including actions taken and results achieved.