Principal Amazon PPC Specialist (Enterprise Brands, Seller Central)

About the role

Luminize is a top‑5 Amazon seller in the US that owns the inventory for most of its brands. As a Principal Amazon PPC Specialist you will own enterprise accounts end‑to‑end, manage hundreds of thousands of dollars in monthly ad spend, drive escalations, build tools/templates/playbooks used across the department, develop other strategists, and reason in contribution margin rather than just ROAS. The role is hybrid‑strategic and hands‑on, requiring daily work in the Amazon Advertising console.

Responsibilities

• Lead Amazon PPC strategy and manage complex advertising campaigns
• Partner with enterprise clients, solving high‑impact challenges and delivering measurable results
• Analyze campaign data to craft insights and action plans that drive growth
• Mentor junior strategists and shape internal best practices
• Stay ahead of industry trends and leverage AI to optimize performance
• Design tools and templates that improve efficiency across the organization
• Restructure campaigns in Ad Console, pull Search Term Reports, set negation thresholds and defend them
• Determine where branded spend is justified against organic rank