Amazon DSP, Senior Specialist

Key Responsibilities

• Build, drive, and optimize successful Amazon DSP marketing campaigns within your specialty and channel (e.g., DSP, Amazon, Walmart, Criteo) to meet and exceed client goals, measured by campaign performance metrics such as conversion rates and ROI.
• Foster rapport with clients through weekly interactions via phone, email, and in-person meetings (as needed), striving for a Client Satisfaction score of 9 or above and Client Retention of 95% or above.
• Integrate client's product and technology suite into campaign activations, focusing on achieving key client metrics and channel-specific success.
• Maintain comprehensive knowledge of relevant commerce media platforms applicable to your book of business, proactively educating clients on program updates and benefits.
• Maintain annual certifications for relevant commerce media platforms, ensuring expertise and compliance.
• Analyze campaign data to extract actionable insights and support optimization efforts, using analytics tools to track performance and identify opportunities for improvement.
• Communicate holistic strategy behind your clients’ KPIs by interpreting trends and leveraging cross-channel data/insights within your purview.
• Proactively assess and diagnose opportunities for improvement, implementing changes to achieve growth, retention, and profitability targets for your clients.
• Identify new marketing opportunities and ways to repurpose existing strategies to optimize brand awareness and drive sales volume across commerce media platforms.
• Demonstrate thought leadership within your vertical/channel and the broader commerce media landscape, contributing insights internally and externally.

Professional & Technical Qualifications

• 3-5 years of experience in commerce media roles with a proven track record of executing successful campaigns with monthly budgets of $70k+
• Familiarity with commerce media platforms such as Amazon, Walmart, Criteo, etc. preferred.
• Familiarity with tools such as Skai, Helium10, Pacvue, and Analytic Index preferred.