Amazon Analyst

About the role

The Amazon Analyst will support the day-to-day management, operational execution, and performance tracking of Liquid I.V.’s Amazon business, with additional support across DTC. This role will own key operational workstreams across inventory monitoring, forecasting inputs, digital shelf health, account operations, reporting, and new product launch tracking, primarily within Amazon Seller Central. This individual will be responsible for ensuring the Amazon business runs efficiently, business risks are surfaced early, and key stakeholders have clear visibility into performance. The Amazon Analyst will serve as a cross-functional partner to Supply Chain, Operations, Finance, DTC, and agency partners to help maintain business continuity and support growth across Amazon and DTC. The ideal candidate is highly analytical, detail-oriented, proactive, and comfortable working in Amazon Seller Central, Shopify and ecommerce reporting tools. This role requires hands-on Amazon marketplace expertise first and foremost, with the flexibility to support DTC reporting and analysis as needed. This person should be able to identify risks, connect data to business implications, and clearly communicate updates and recommendations to internal stakeholders.

Responsibilities

• Business Performance & Reporting Own weekly Amazon reporting across sales, traffic, conversion, inventory, share, and key business drivers.
• Monitor daily performance and flag risks, opportunities, and business impacts.
• Monitor competitive marketplace activity, including pricing, promotions, share shifts, assortment changes, and emerging category trends.
• Maintain dashboards, trackers, and reporting files.
• Support DTC performance reporting, including site traffic, conversion, and campaign performance, in partnership with the DTC team.
• Support ad hoc analysis for Amazon and Ecommerce leadership.
• Inventory & Forecasting Monitor Amazon inventory, including sellable inventory, weeks of supply, in-stock rates, aged inventory, and out-of-stock risk.
• Maintain demand forecasting inputs and track actuals versus forecast.
• Flag inventory constraints, demand shifts, shipment delays, and operational risks.
• Partner with Supply Chain, Operations, Finance, and Logistics to resolve issues.
• Support inventory planning for promotions, launches, and peak selling periods.
• Digital Shelf & Marketplace Operations Monitor