Alternatives Marketing, Principal

Key Responsibilities

• Support global fundraising initiatives by developing and maintaining institutional marketing materials in a variety of formats.
• Define requirements across the prospect-to-client lifecycle, ensuring client-facing teams are equipped with accurate and current collateral to support prospecting, onboarding, and ongoing engagement.
• Distill market trends and portfolio insights into differentiated content supporting investor communications and marketing campaigns.
• Partner with investment teams to create marketing initiatives by developing materials and content across all relevant formats and channels, ensuring alignment with firm messaging and commercial objectives.

Qualifications

• 7–15 years of experience in client marketing or product marketing within an alternative asset manager or institutional investment firm.
• Experience in alternative investments is required; prior experience in private markets (private equity, private credit, real estate, or infrastructure) is strongly preferred.
• Demonstrated ability to develop comprehensive multi-year marketing plans and go-to-market strategies for investment strategies and product launches.
• Strong communication and judgement skills, with the ability to collaborate with senior leaders in investment, compliance, and business development teams.
• Demonstrated experience supporting institutional fundraising efforts and developing sophisticated investor-facing marketing materials.
• Exceptional writing and storytelling capabilities — able to translate complex investment topics into clear, engaging, and visually compelling communications.
• Experience developing and executing investor engagement programs and market positioning content.
• Strong project management skills with the ability to lead complex initiatives across multiple stakeholders and competing deadlines.
• Advanced proficiency in PowerPoint; familiarity with performance analytics and data visualization tools.

About the Firm

GCM Grosvenor (Nasdaq: GCMG) is a global alternative asset management solutions provider with approximately $91 billion in assets under management across private equity, infrastructure, real estate, credit, and absolute return investment strategies.

The firm has specialized in alternatives for more than 54 years and has a diverse, engaged team of approximately 560 professionals serving a global client base. Eligible employees can elect to participate in comprehensive healthcare coverage (including medical, dental, vision and life insurance), flexible spending accounts, and the employer sponsored retirement plan. Additionally, employees are eligible for paid time off, parental leave, short-term and long-term disability, as well as other care/wellness programs.

The firm is headquartered in Chicago, with offices in New York, Toronto, London, Frankfurt, Tokyo, Hong Kong, Seoul, and Sydney. For more information, visit: gcmgrosvenor.com.