Alo Yoga

Alo Yoga is the Los Angeles athleisure label founded in 2007 by childhood friends Danny Harris and Marco DeGeorge, who own it 50/50 and still run it as co-CEOs. It sits inside Color Image Apparel — the screen-printing and wholesale business the pair started in 1992, which also owns the blanks manufacturer Bella+Canvas and cleared $1B of revenue in 2022. Investors valued the group at roughly $10B in a 2023 round, making both founders billionaires several times over.

The company leases the whole 57,000 sq ft building at 9830 Wilshire Blvd in Beverly Hills — Alo Gym and its content studio included — and paid $90M for the La Peer Building on Wilshire for a future headquarters. The company operates a 2013 Bombardier Global 6000 (N232HF) registered to HF Jet LLC at the same Wilshire address, with Van Nuys as its LA-basin base. Typical routes include New York, Aspen, Palm Springs, and Miami, aligning with the brand's retail and celebrity-marketing calendar.