Alaska Product Manager

About the Role

This role serves as the primary business owner for Alaska product performance, translating market insights, customer needs, operational realities, and financial goals into commercially successful product strategies. The Manager leads the development and execution of Alaska commercial plans designed to achieve Net Ticket Revenue (NTR), occupancy, profitability, and guest satisfaction objectives. Working across Revenue Management, Marketing, Sales, Operations, Product Development, and Holland America Princess Alaska Tours (HAP), this role drives product evolution, pricing recommendations, demand generation initiatives, and operational alignment.

Responsibilities

• Analyze Alaska cruise and cruise tour performance data, identifying trends, developing hypotheses, and translating findings into actionable recommendations
• Navigate differing perspectives and influence stakeholders through data-driven insights
• Support development of Alaska commercial and activation plans aligned to booking curves, occupancy targets, and Net Ticket Revenue (NTR) objectives
• Assist in development and evolution of the Alaska product portfolio by leveraging customer feedback, market research, operational insights, and financial performance metrics
• Serve as a key liaison between commercial, product, and operational teams to ensure Alaska product initiatives are effectively planned, communicated, and executed
• Monitor booking trends, customer demand patterns, market performance, source market contributions, and channel effectiveness to identify risks and opportunities across the Alaska portfolio
• Conduct ongoing analysis of guest behavior, operational performance, competitive activity, and product results to inform pricing, promotional, and product recommendations
• Support management of the Alaska revenue pipeline, including onboard revenue opportunities, ancillary products, and cruise tour enhancements, helping identify growth opportunities and optimize commercial performance
• Partner with Revenue Management, Marketing, Sales, Operations, and Product Development teams to support execution of product and commercial initiatives across the Alaska business
• Develop business cases and scenario analysis to evaluate product investments, operational changes, and commercial opportunities
• Build, lead, and provide coaching, counseling, and direction to direct reports to ensure their continued professional growth and development
• Provide visionary leadership to team of pricing professionals (managers and analysts), ensuring strategic alignment and a data-driven approach to pricing and revenue management
• Champion performance metrics, setting clear KPIs to measure team success and drive continuous improvement
• Collaborate with other departments to align Alaska Product Management with other short- and long-term priorities
• Work with AVP, Revenue Management, VP, Revenue Management and Market Performance, and Director Alaska Planning and Marketing
• Manage G&A budget responsibilities for direct team

Qualifications

• Bachelor's degree or equivalent combination of education and professional experience
• Undergraduate degree (MBA preferred)
• 5-7+ years of experience at a large corporation or firm
• Industry experience desired
• Strong knowledge of trends and best practices in employee experience and organizational culture
• Demonstrated planning, organizational, and collaborative skills
• Ability to problem-solve and recommend creative solutions
• Proficiency in MS Suite (Word, Excel, Email, Multimedia, PowerBI)
• Minimum of 3 years of experience overseeing employee experience/recognition programs
• Analytical, ability to leverage various technology to analyze/synthesize data (Tableau, PowerBi, etc.)
• Working knowledge of Artificial Intelligence is a bonus

Knowledge & Skills

• Understanding business planning, product management, commercial strategy, and performance analysis principles
• Knowledge of revenue management, demand generation, pricing strategy, and customer insights concepts
• Understanding of workplace policies, business processes, and cross-functional collaboration practices
• Familiarity with reporting, dashboarding, and business intelligence tools
• Strong analytical, financial, and problem-solving skills
• Excellent project management and organizational abilities
• Ability to synthesize complex information into actionable business recommendations
• Strong written, verbal, and presentation skills
• Effective stakeholder management and cross-functional collaboration capabilities
• Advanced proficiency with Microsoft Excel, PowerPoint, and business analytics tools
• Ability to manage multiple priorities and competing deadlines in a dynamic environment
• Ability to identify trends, risks, and opportunities through data analysis and critical thinking
• Ability to influence decisions and build alignment across diverse stakeholder groups
• Ability to translate complex analyses into clear and compelling business stories
• Ability to collaborate effectively across commercial, operational, and product-focused teams
• Demonstrated professionalism, accountability, and commitment to delivering high-quality work
• Ability to maintain reliable attendance, meet commitments, and consistently deliver results

Pay & Schedule

• Base Salary Range: $80,169 to $97,500
• Travel: Less than 25% non-shipboard travel likely
• Work primarily in a climate-controlled environment with minimal safety/health hazard potential
• Work beyond normal business hours or on weekends may be required occasionally to support business needs, projects, or operations
• This position is classified as "in-office" – requires employees to work from a designated Princess location in Seattle, WA Monday through Thursday each week; employees may work from their homes on Fridays
• Candidates must be located in (or willing to relocate to) the Seattle area

Benefits

• Cruise and Travel Privileges for You and Your Family
• Health Benefits
• 401(k)
• Employee Stock Purchase Plan
• Training & Professional Development
• Tuition & Professional Certification Reimbursement
• Rewards & Incentives