AI Tech VA

About The Role

We're a growing firm with interests spanning wealth management, real estate, and consulting, and we're looking for a Lead Generation Specialist who leads with AI. This role is built around using AI tools and solutions to research, personalize, and scale outbound prospecting — not just running traditional manual outreach. You'll use AI to work smarter across every stage of the pipeline: finding and enriching the right prospects, personalizing outreach at scale, and continuously optimizing what's working. This is a full-time, long-term position for someone who's genuinely excited about applying AI to sales development.

Must have availability overlapping with US business hours (Eastern Time preferred).

Responsibilities

• Audit our current AI tools, workflows, and prompts used in lead generation, and recommend and implement improvements
• Use AI tools to research, qualify, and prioritize target prospects and accounts
• Use AI to audit potential clients before outreach — vetting their background, needs, and fit so we focus on the right prospects
• Leverage AI to personalize cold email and LinkedIn outreach at scale, without it feeling generic or templated
• Use AI to draft, test, and continuously optimize outreach sequences, scripts, and messaging based on performance data
• Build and maintain targeted prospect lists using AI-powered enrichment and list-building tools
• Make outbound cold calls to prospects and book qualified appointments/meetings for our sales team
• Track, update, and manage all lead and prospect data in our CRM
• Monitor campaign performance (open rates, reply rates, call-to-appointment conversion) and use AI-driven insights to adjust strategy
• Follow up consistently with warm leads to keep them moving through the pipeline
• Report on lead generation activity, results, and AI tooling/process improvements on a regular cadence

Requirements — AI Skills

• Demonstrated, hands-on experience using AI tools (ChatGPT, Claude, or similar) as a core part of your lead generation workflow — this is the most important qualification for this role
• Ability to audit and evaluate existing AI tools/workflows, identify gaps or inefficiencies, and recommend better solutions
• Ability to use AI to audit and vet potential clients before outreach (background, needs, fit) to prioritize the best-quality prospects
• Experience using AI to personalize outreach to prospects at scale (not just copy/paste templates)
• Familiarity with AI-powered lead enrichment/scoring tools (e.g., Clay, Apollo AI, ZoomInfo AI)
• Comfortable using AI to draft, test, and optimize cold email sequences and call scripts
• Experience with AI-driven sales engagement or prospecting automation platforms
• A genuine interest in staying current on new AI tools and applying them to improve lead volume and quality

Requirements — Core Lead Gen

• Minimum 1-2 years of proven experience in lead generation, appointment setting, or outbound sales prospecting (please don't apply without this)
• Strong written and spoken English communication skills
• Comfortable and confident making cold calls
• Experience with LinkedIn Sales Navigator for prospecting
• Experience with list-building/email-finding tools such as Apollo.io, Hunter.io, or similar
• Working knowledge of at least one CRM — HubSpot and/or Salesforce preferred
• Reliable internet connection and a quiet home office setup for calls

Nice to Have

• Prior experience in wealth management, real estate, or professional/consulting services lead generation
• Experience with cold email tools (e.g., Instantly, Smartlead, Mailshake) or sales engagement platforms