AI Social Media Specialist

About the role

We are looking for an AI Social Media Specialist to join a long-term contract opportunity within the advertising industry. This position is suited for a creative individual who combines social-first thinking with strong visual instincts and practical experience using generative AI to produce engaging digital content. You will help shape attention-grabbing campaigns for consumer brands by blending art direction, cultural awareness, and emerging technology across social and digital channels.

Responsibilities

• Develop original social-led creative concepts that align with brand goals, audience behavior, and current cultural conversations.
• Produce visual content, mockups, and campaign assets by combining traditional art direction methods with generative AI tools.
• Create AI-assisted imagery, short-form video ideas, storyboards, and motion-driven content for digital and social media use.
• Work closely with writers, strategists, designers, and account partners to refine ideas and deliver strong creative executions.
• Monitor platform trends, shifts in online culture, and new AI capabilities to inform timely and relevant campaign development.
• Present creative recommendations clearly, explaining both the visual direction and the strategic thinking behind each concept.
• Contribute to effective workflows and practical standards for incorporating AI into the creative development process.
• Support the production of compelling content that increases engagement and strengthens brand presence across social media channels.

Requirements

• 2+ years of experience in a creative, social media, art direction, or related visual content role within an agency or brand setting.
• Demonstrated ability to build social media campaigns and content that reflect strong concepting and visual storytelling skills.
• Hands-on experience with AI platforms used for image generation, video development, and creative ideation.
• Working knowledge of tools such as Adobe Creative Cloud, Midjourney, Runway, Adobe Firefly, OpenAI tools, Google AI models, or similar platforms.
• Understanding of prompt development techniques and the ability to adapt outputs across multiple AI environments.
• Familiarity with social media strategy, channel-specific content development, and digital video or motion graphics formats.
• Strong communication and collaboration skills with the ability to explain ideas effectively to cross-functional teams.
• Background supporting consumer, lifestyle, or food and beverage brands is helpful but not required.
• Must be able to attend occasional meetings in the New York City Metro area.

Benefits

• Medical, vision, dental, and life and disability insurance available to contract/temporary professionals.
• Eligibility to enroll in the company 401(k) plan for hired contract/temporary professionals.