AI Search and Digital Content Experience Consultant - Client Solutions

About the role

A career in IBM Consulting is built on long-term client relationships and close collaboration worldwide. You’ll work with leading companies across industries, helping them shape their hybrid cloud and AI journeys. This role blends deep delivery expertise with client growth impact: you remain a hands-on consultant delivering high-quality work while playing a visible role in shaping and winning business as a trusted advisor who influences both outcomes and opportunities. This role can be performed from anywhere in the U.S.

Responsibilities

• Consult with clients to assess their current digital and content footprint against AI search engines (e.g., Google AI Overviews, Perplexity, ChatGPT Search).
• Design content strategies optimized for AI retrieval, including answer-layer optimization, topic authority, and semantic structuring.
• Build content frameworks and scalable playbooks aligned to business outcomes.
• Evaluate and redesign site architectures for AI agent crawling and retrieval.
• Define content hierarchies, internal linking, and scalable URL models.
• Implement structured data systems (JSON-LD, Schema.org, entity models).
• Advise on CMS data modeling, metadata, and knowledge graph strategies.
• Configure sitemaps and indexation for optimal AI accessibility.
• Design AI search performance frameworks beyond traditional SEO metrics.
• Define KPIs across AI visibility, citations, and revenue impact.
• Leverage GA4, Google Search Console, and emerging AI analytics tools.
• Translate analytics into executive-level insights and recommendations.
• Own and grow client relationships across mid-market and enterprise accounts.
• Act as a strategic partner, identifying expansion opportunities within existing engagements.
• Support presales activities, including:
  • Leading client demos and solution walk-throughs.
  • Contributing to proposals, solution design, and scope definition.
  • Partnering with sales teams to articulate value and differentiate offerings.
• Help progress and influence deals, providing subject matter expertise that supports closure (non-quota carrying).
• Develop high-quality client deliverables (audits, roadmaps, frameworks, playbooks).

Requirements

• 10+ years of experience in digital marketing, SEO, content strategy, or consulting.
• AI Search Expertise: Understanding of LLM-based search retrieval and ranking.
• Content Strategy for AI: Designing architectures optimized for AI discoverability.
• Technical SEO & Site Architecture: Strong knowledge of Core Web Vitals, crawl/indexation, and large-scale site structures.
• Structured Data & Entity Models: Hands-on experience with JSON-LD, Schema.org, taxonomies, and knowledge graphs.
• Analytics & Measurement: Building frameworks for AI search performance.
• AI Marketing Tools: Familiarity with enterprise AI content platforms and governance.
• Client Communication: Ability to translate technical concepts to executive audiences.
• Consulting Delivery: Experience leading complex, multi-workstream engagements.
• Client Management & Influence: Strong ability to build relationships, manage stakeholders, and drive outcomes.
• Presales & Solutioning: Experience supporting proposals, delivering demos, and articulating solution value.

Preferred Qualifications

• Consulting experience in a management consulting firm, digital agency, or MarTech consultancy.
• Experience supporting sales cycles or solution engineering efforts.
• Familiarity with Agentic AI and Model Context Protocol (MCP).
• Experience with GA4, GSC, and emerging AI analytics tools.
• Experience with CMS platforms such as Adobe Experience Manager.
• Knowledge of digital PR, authority-building, and earned media strategies.
• Knowledge graph and entity SEO experience (e.g., Wikidata, Knowledge Panels).
• Change management experience in AI-led transformations.