AI Product Lead - REMOTE

The Opportunity

BARBRI is building the future of legal education through AI-assisted, outcome-driven digital experiences. As we evolve our product portfolio around an AI-native operating model, we're looking for a Product Lead who brings clarity, conviction, and craft to the work.

About the Role

You'll be the center of a cross-functional quartet team, working alongside a Product Designer, Lead Engineer, and Embedded Subject Matter Expert, to define and deliver experiences that genuinely move learning outcomes. You'll own a product domain end to end: from idea through release and ongoing evolution.

Responsibilities

• Know your users. Spend meaningful time with students, customers, and internal users to deeply understand their problems, behaviors, and unmet needs. This is ongoing, not a one-time research sprint.
• Own prioritization. Evaluate opportunities against business value and user impact, collaborate with your quartet to score and sequence ideas, and make the final call on what the team pursues.
• Lead research. Recruit participants, facilitate sessions, synthesize findings, and make sure what you learn actually changes what gets built.
• Frame the work. Define the business case and scope for each initiative before anyone starts building, working with your quartet to align on the problem and why it matters now.
• Define what ships. Translate scope and user research into a requirements document that is specific enough to resolve disputes about what is in and what is out when priorities are challenged.
• Stay close to the build. Engage directly with prototypes as they develop, reacting alongside your designer and engineer rather than reviewing at checkpoints.
• Keep stakeholders in the loop. Run regular demos with working software, turning in-progress builds into alignment and feedback rather than waiting for launch to find out if the direction was right.
• Ship and learn. Own the go/no-go decision at release, monitor post-release performance, and feed what you learn back into the next round of prioritization.
• Think beyond the feature. Ensure every initiative is designed to generate useful data, not just ship functionality, and contribute to a growing product data asset that compounds over time.
• Communicate with clarity. Write decisions and rationale clearly so teammates, stakeholders, and leadership are never surprised by where things stand.

Requirements

• Bachelor’s degree in Technology, Learning Sciences, HCI, Instructional Design, or relevant disciplines
• 6+ years of product management experience with proven ownership of a product area throughout the full product lifecycle, from discovery through release and ongoing optimization
• Proven ability to conduct end-to-end user research and apply insights directly to product decision making
• Hands-on experience with AI-assisted and design tools such as Claude, Cursor, and Figma, with an understanding of the importance of design in developing intelligent product solutions
• Strong written communication skills, with an emphasis on creating alignment and clarity across teams
• Experience working closely with engineering teams and multiple cross-functional stakeholders in a modern, iterative product development environment

Qualifications

• Genuinely Curious About Users. Understand the difference between what people ask for and what they actually need, and act on that distinction. Seek out evidence rather than assuming you already know.
• AI-fluent and getting more so. Use AI-assisted tools in your daily workflow today and can speak concretely about how they've changed what you produce. Understand how AI shifts what's buildable, at what cost, and what that means for how you prioritize.
• Data-aware by instinct. Think about what every initiative generates beyond the feature itself. Ask the data question before anything gets built, not after it ships.
• A natural collaborator. Do your best work inside small, high-ownership cross-functional teams. Bring people into problem framing rather than handing them a spec, and know how to make collaboration with engineers, designers, and domain experts genuinely productive.
• Calm, clear, and adaptable. This environment moves fast and not everything will go as planned. Stay grounded, maintain perspective, and adjust without drama. Thrive beyond the basics: our perks package supports your well-being and fuels your passions.

Skills

• Decision-maker, not a consensus-seeker. Make good calls with incomplete information. Dig deeper when needed, and move when necessary.
• Data-aware by instinct. Think about what every initiative generates beyond the feature itself. Ask the data question before anything gets built, not after it ships.
• AI-fluent and getting more so. Use AI-assisted tools in your daily workflow today and can speak concretely about how they've changed what you produce.
• Natural collaborator. Do your best work inside small, high-ownership cross-functional teams. Bring people into problem framing rather than handing them a spec, and know how to make collaboration with engineers, designers, and domain experts genuinely productive.
• Calm, clear, and adaptable. This environment moves fast and not everything will go as planned. Stay grounded, maintain perspective, and adjust without drama.

Benefits

Competitive Benefits: Health, dental, vision, and life insurance plans to keep you and your loved ones covered. Plus, a healthy contribution to your 401(k) retirement savings.

Work-Life Harmony: Generous paid time off, including vacation, sick leave, volunteer and other "personal" days, to recharge and explore your interests.

Wellness Programs: On-site fitness facility, discounts on gym memberships, and wellness initiatives to support your physical and mental well-being.

Continuous Learning Opportunities: Extensive library of educational resources, courses, and workshops to enhance your skills and knowledge in both professional and personal development areas.

Flexible Work Arrangements: Flexible work hours and remote work options, allowing you to manage your schedule and responsibilities effectively.

Opportunities for Growth and Advancement: Mentorship programs, volunteer opportunities, performance evaluations, and ongoing feedback/coaching sessions.

Employee Assistance Program: Confidential counseling, legal assistance, and other support services.