AI-Native MarTech Strategy Consultant

About the role

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. We work AI-first — using AI actively in how we design, deliver, and lead, not just in what we build for clients.

Key Responsibilities

• Lead client engagements to assess current martech stacks and identify opportunities for AI-driven transformation, from customer data platforms to campaign orchestration and personalization engines
• Design AI-native marketing architectures that integrate generative AI, predictive analytics, and automation into client workflows (content generation, audience segmentation, lifecycle marketing, attribution modeling)
• Advise clients on build-vs-buy decisions across the AI/martech vendor landscape, including evaluation of platforms like CDPs, marketing automation suites, and emerging AI agent tools
• Translate ambiguous business goals into concrete technology roadmaps, governance frameworks, and implementation plans
• Partner with client marketing, data, and IT teams to drive adoption, manage change, and measure ROI of AI initiatives
• Stay ahead of the AI and martech landscape, developing point-of-view content, frameworks, and methodologies that strengthen the firm’s market position
• Mentor junior consultants and contribute to internal capability-building around AI strategy

Travel: As required for client support. Location: Primary residency within 90 minutes of an approved Accenture office.

What We're Looking For

• 4+ years of experience in marketing technology, digital strategy, or management consulting, with direct exposure to MarTech stack design and implementation
• Hands-on familiarity with AI/ML applications in marketing (generative AI, recommendation systems, predictive lead scoring, marketing mix modeling, or similar)
• Working knowledge of major MarTech platforms (e.g., Salesforce Marketing Cloud, Adobe Experience Platform, HubSpot, Segment, Braze) and how AI capabilities are being embedded into them
• Strong analytical and business case development skills — comfortable quantifying ROI and building executive-level recommendations
• Excellent client-facing communication skills, with experience presenting to senior marketing and technology executives
• A genuine curiosity about emerging AI tools and a track record of translating new technology into practical client value

Nice to Have

• Experience deploying or evaluating AI agents/agentic workflows in a marketing context
• Background in data architecture, customer data platforms, or marketing analytics
• Prior consulting experience at a strategy or technology consultancy
• Familiarity with privacy and governance considerations around AI and customer data

Benefits

Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off.

Pay

Compensation varies depending on office location, role, skill set, and level of experience. Annual salary ranges by location (examples):

• California: $70,350 – $196,000
• Cleveland: $59,100 – $156,800
• Colorado: $63,800 – $169,300
• District of Columbia: $68,000 – $180,300
• Illinois: $59,100 – $169,300
• Maine: $54,400 – $144,300
• Maryland: $63,800 – $169,300
• Massachusetts: $63,800 – $180,300
• Minnesota: $63,800 – $169,300
• New York: $66,300 – $196,000
• New Jersey: $68,000 – $196,000
• Virginia: $59,100 – $180,300
• Washington: $80,200 – $180,300