AI Content Manager - Leaply

SKELAR is a venture builder — a company that builds companies. Together with founders, we create consumer businesses that become leaders in global markets across EdTech, Mental Health, Petcare, FashionTech, and beyond. Our teams build tech products recognized by Product Hunt and The Webby Awards, earning thousands of glowing Trustpilot reviews and reaching over 10 million users worldwide. We prioritize exceptional people and have built an environment where expertise meets opportunity, with no ceiling on what you can achieve.

About Leaply

Leaply is a fast-growing wellness ecosystem helping people build healthier habits and lead better lives. Our vision is to create a future where a healthy lifestyle happens on autopilot. Launched in 2024, we’ve scaled rapidly across the US, Europe, and LATAM. We value ownership over job titles and impact over process.

About the Role

Content is the product at Leaply — structured practice plans, guided video and audio sessions, and daily prompts that turn signups into habits. As Content Manager, you’ll own how these plans come to life, partnering with product managers, designers, and engineers to shape the user experience in the app. Over time, you’ll expand into cross-functional work on new product features that depend on content quality and depth. You’ll design workflows and AI pipelines to produce more, faster, and better.

Tech Stack

• Notion and Slack for collaboration and task management
• Internal content management system
• Amplitude and Tableau for product analytics
• AI tools (GPT, Claude, n8n, and others) for content scaling and automation

Responsibilities

• Content design: Shape how our plans are structured, how content modules fit together, and how personalization layers on top.
• Cross-functional product work: Partner with product managers, designers, and engineers on features that depend on content. You’ll be in the room when these are shaped, not briefed at the end.
• AI-powered production: Build workflows that multiply output through AI — from script generation to voiceover automation.
• Quality and localization: Set the bar for what good content looks like at Leaply. Own how quality holds up across languages as we expand.
• Measurable impact: Use product data and A/B tests to decide what to build, kill, or iterate on. Your decisions directly affect retention and engagement.
• Production coordination: Oversee content production end-to-end, from brief to finished asset. Partner with internal and external production resources.

Requirements

• 1-2 years in content roles
• Systems thinker: you’ve built content at scale through repeatable processes, not one-off pieces
• AI-native: you’ve shipped at least one AI workflow that measurably improved content output
• English fluency with near-native writing quality
• Cross-functional operator: comfortable in product dashboards and collaboration tools, not just Google Docs
• Track record of ownership: you’ve taken a content function from 0 to 1 or 1 to 10

Nice to Have

• Second language fluency (DE, ES, FR, PT, or IT)
• Background in wellness, fitness, mental health, or behavioral science
• Video production experience (scripting, directing, editing)
• Experience with localization at scale

Benefits

• Competitive compensation and a high-impact role
• Full ownership of the content function
• Direct reporting to the CPO during onboarding
• Access to internal SKELAR communities across Marketing, Product, Engineering, and Design
• A meaningful mission: help people live healthier lives every day
• Networking and knowledge-sharing with co-founders and industry specialists
• Learning programs including a two-month school for first-time managers, AI workshops, and professional clubs
• Inspiring office spaces with an in-house gym, climbing wall, green spaces, and libraries
• Everyday comforts: meals, gym access (or partial stipend), health insurance, paid business travel, and corporate partner discounts

About SKELAR’s Environment

SKELAR Platform is the operational backbone of our venture builder, handling Legal, Finance, HR, Admin, Talent Acquisition, Employer Branding, IT, and more so teams can focus on product. We’re also committed to meaningful impact in Ukraine through the SKELAR Foundation, including Europe’s first accelerator for veterans.