AI Content Manager

Barracuda is a leading cybersecurity company providing complete protection against complex threats. Our platform protects email, data, applications, and networks with innovative solutions, and a managed XDR service, to strengthen cyber resilience. Hundreds of thousands of IT professionals and managed service providers worldwide trust us to protect and support them with solutions that are easy to buy, deploy, and use.

About the role

Barracuda is seeking an AI Content Manager to accelerate our content production engine and scale high-quality marketing assets. We’re looking for a rockstar content strategist who can expertly leverage AI to produce SEO, AEO, and AIO-optimized content that performs across modern search and LLM ecosystems. This role blends traditional writing excellence with modern AI fluency – combining prompt engineering, AEO/AIO strategy, and human-in-the-loop editorial judgment to produce content that is accurate, impactful, and on-brand.

The ideal candidate is equal parts writer, strategist, and systems thinker. You operate as a collaborative and proactive self-starter – someone who takes initiative, drives projects forward independently, and consistently delivers. You will partner closely with corporate marketing, website, social media, demand generation, creative, and product marketing teams to produce content that strengthens SEO performance, enhances AEO/AIO extractability, and improves how Barracuda appears across the global digital ecosystem.

Responsibilities

• Website Copy – Create high-quality, SEO/AEO/AIO-optimized website copy, structured-data-friendly content, and AI-extractable assets. Lead systematic copy updates to existing pages with a focus on semantic alignment, extractability, clarity, and conversion performance.
• Blogs – Produce AEO/AIO-optimized education articles, threat insights, customer stories, and thought leadership that elevate Barracuda’s expertise.
• Customer Case Studies – Create AEO/AIO-optimized case studies that craft compelling, conversion-ready customer narratives.
• Marketing Collateral Editing – Refine eBooks, brochures, product data sheets, event promotions, and more for AEO/AIO, clarity, accuracy, consistency, and brand alignment.
• Webinar & Campaign Content – Develop AEO/AIO-optimized abstracts, registration-page copy, and multi-email promotional sequences that drive engagement and conversion.
• AI-Accelerated Production – Leverage AI tools to increase speed, consistency, and output while maintaining Barracuda’s brand voice, accuracy, and quality standards.
• Editorial Review & Quality Oversight – Strengthen AI-generated outputs by ensuring factual accuracy, eliminating bias, improving clarity, and aligning tone with Barracuda’s brand voice.
• Workflow Automation – Build reusable prompts, templates, and SOPs that streamline content production and support scalable publishing pipelines.

Requirements

• AEO/AIO Optimization Skills – Strong knowledge of AEO/AIO best practices and demonstrated ability to create optimized, AI-extractable assets that perform across modern search and LLM ecosystems.
• High-Volume Execution – Proven capacity to produce content at scale using AEO/GEO platforms, while maintaining clarity, precision, and brand alignment; ideal candidate has worked with Profound or a competitor.
• AI Fluency – Hands-on experience with copy generation tools, LLMs, and prompt-based workflows that accelerate production without sacrificing quality.
• Writing Expertise – 7+ years of experience producing high-quality cybersecurity content grounded in strong copywriting or journalism fundamentals.
• Sharp Storytelling Skills – Ability to translate technical concepts and customer success narratives into clear, compelling, audience-appropriate language.
• Exceptional Editing Skills – Meticulous copyediting and proofreading abilities with strong attention to detail, consistency, and accuracy.
• Brand Stewardship – Ability to adapt AI-generated and human-written content to Barracuda’s tone, style, and messaging frameworks.
• Curiosity & Adaptability – Thrives in a fast-moving environment, learns quickly, and embraces experimentation with new AI tools and techniques.

Benefits

• A team where you can voice your opinion, make an impact, and where you and your experience are valued.
• Internal mobility – opportunities for cross-training and career advancement within Barracuda.
• Equity, in the form of non-qualifying options.
• High-quality health benefits.
• Retirement Plan with employer match.
• Career-growth opportunities.
• Flexible Time Off and Paid Time Off benefits.
• Volunteer opportunities.