Agricultural Salesperson

Responsibilities

• Manage customer base and represent the company for the sale of machinery to customers in the defined sales area – primary sales area and surrounding AOR.
• Identify new customers, understand their business or needs, and develop plans and actions for defined sales area.
• Maintains all customer information in assigned territory for sales management.
• Communicate with management on a consistent basis.
• Maintains current product knowledge on features and benefits of all equipment potentially saleable by the dealership.
• Follows the defined sales process.
• Maintains current knowledge of financing options to assist customers with securing the purchase of new and used equipment or goods.
• Monitors competitive activity/products and timely communicates to management, accordingly.
• Assists with the preparation and execution of customer events.
• Conducts new/used equipment demonstrations for customers to ensure proper operations of the equipment and technology.
• May participate in Sales EDUCATE Training programs required for the development of skills and knowledge or attends applicable sales training events/seminars.
• Works with Store Manager and Corporate Sales Manager to create annual Sales goals and budget in alignment with the organization’s financial and operational objectives and goals.
• Follows credit policies, collection of payment policies, and assists with managing cyber and fraud risk for the company.
• Provides positive and excellent communication to parts and service departments and phone customers.
• Connects and works with all personnel in all locations; networks with other sales staff to talk ideas, questions, concerns, etc. to develop, learn, and continue communication.
• Buils product and market knowledge to add understanding and credibility.
• Builds relationships with customers and ensures deliveries, forecasting, credit, complaint handling, etc.
• Strictly follows all company policies which includes safety & cash/check handling.
• Maintains current knowledge of used equipment values and ability to evaluate properly for trading purposes.
• Handles day-to-day operations and all tasks in a fast-paced environment and other duties assigned in the sales aspect.

Requirements

• 1+ years equipment sales experience; demonstrated experience consistently meeting performance metrics preferred.
• Proficient knowledge of data entry/keyboarding skills; Communicates effectively verbally and written while working cooperatively in a team environment; skills in computing full details and proper paperwork without hesitation.
• Knowledge of agricultural or turf equipment and farming or operational practices preferred.
• Exceptional ability to use standard desktop load applications such as Microsoft Office and internet functions; experience using sales workflow applications preferred.
• Knowledge of office and phone procedures; Clear and proactive communication skills along with exceptional ability to use communication systems with quality and professional phone etiquette.
• Attention to detail and being careful along with being thorough in completing tasks.
• Excellent customer relationship skills.
• Experience and understanding of mechanical/technical terms.
• Excellent negotiation/conflict resolutions skills.
• Reliable transportation to arrive on time.
• Unwavering commitment to confidentiality.
• Able to lift items weighing up to 75 pounds.

About the Role

The Reynolds Farm Equipment Agricultural Salesperson is responsible for managing existing and attracting new lifetime customers within defined sales area primarily in Hamilton county and surrounding areas. This position assists customers with proper product selection and promotes the Reynolds experience. An Ag Salesperson must have the ability to build strong relationships and is an excellent communicator with the ability to sell new and used dealer equipment to new and existing customers. The Ag Salesperson must practice confidentiality both in and out of dealership and maintain a positive attitude while working to improve teamwork between all dealership personnel. Most importantly, perform all duties with honesty, integrity, and adherence to the Corporate Values.