Affiliate & Search Engine Marketing Specialist

At Blain’s Farm & Fleet we believe everyone deserves the opportunity to have a job they love, work in a great environment, grow their career, and enjoy a positive balance. As a family-owned retailer, we take pride in offering a competitive benefits package designed to support you and your life.

Benefits

• Medical, prescription, dental, and vision coverage
• Short- and long-term disability insurance
• Life insurance
• Ancillary benefits (identity-theft protection, pet insurance, etc.)
• All major holidays and your birthday off
• Advanced leadership training programs to build career skills
• Associate discount on name brands like Carhartt, Under Armour, STIHL, Milwaukee Tool, and DeWalt
• Internal recognition programs that support an engaged workplace
• 401(k) with company match

Pay

Base pay starting at $50,000 per year. The pay listed may vary based on experience, training, the position’s work location, required travel, and external market conditions.

Responsibilities

Search Engine Marketing

• Oversee agency execution of paid search campaigns (Google Ads, Microsoft Ads), ensuring alignment with business objectives and performance targets
• Evaluate and provide direction on keyword strategy, campaign structure, and audience targeting developed by the agency
• Partner with agency to optimize budget allocation, bidding strategies, and pacing to maximize ROI and efficiency
• Review campaign performance regularly, challenging assumptions and identifying opportunities to improve scale and effectiveness
• Collaborate with internal teams and agency to align landing pages with SEM efforts, improving Quality Score and conversion rates
• Guide A/B testing roadmaps with agency across ad copy, landing pages, and bidding strategies, ensuring actionable insights are applied
• Translate agency reporting into clear, business-focused insights and recommendations for internal stakeholders

Affiliates

• Actively manage the agency relationship with Commission Junction, including affiliate relations, recruitment, budget, metrics, and strategy development
• Set and work toward affiliate channel revenue goals
• Work with Blain’s merchants and digital marketing team to traffic affiliate offers to publishers
• Monitor affiliate activity to ensure compliance with company policies and brand guidelines in all online channels
• Negotiate and evaluate affiliate advertising agreements and commission rates
• Regularly monitor campaign performance and competitors’ affiliate campaigns and promotions
• Compile campaign performance reports

Farmandfleet.com Support

• Support the management and optimization of FarmandFleet.com’s homepage, ensuring content, promotions, and messaging align with business priorities and campaign objectives
• Collaborate cross-functionally (merchandising, marketing, UX) to plan and execute homepage updates that drive engagement, traffic flow, and conversion
• Analyze homepage performance and user behavior, recommending improvements to layout, content placement, and promotional strategy to enhance customer experience

Requirements

• Bachelor’s in communications, marketing, or equivalent experience preferred
• 1–3 years’ experience with affiliate and social marketing, digital advertising, or similar
• Familiarity with affiliate and social marketing networks and search engine marketing
• Proven record in negotiation and management of online media campaigns
• Knowledge of ad-serving technologies and social media tools
• Experience in campaign management
• Understanding of performance metrics and KPIs for both affiliate and social campaigns
• Awareness of SEO principles as they relate to social media and affiliate marketing