Affiliate Marketing Manager
Vida Shoes International · New York, NY · 3 wk ago
Marketing$75k–$95k/yrFull-time
About The Role
Vida Group is looking for an Affiliate Marketing Manager to join our growing portfolio of footwear brands. We are looking for a proactive, detail-oriented candidate to help scale our affiliate program. This role owns the full lifecycle of our affiliate program and strategy — from partner recruitment and content collaboration to performance tracking and program optimization. We're looking for a true self-starter who thrives in a fast-moving, multi-brand environment and can juggle competing priorities without losing sight of the details.
What You'll Do
- Manage day-to-day affiliate operations across multiple brands, including partner recruitment, onboarding, and ongoing relationship management
- Develop brand-specific affiliate strategies that are unique to each brand's positioning and consumer audience
- Set and monitor commission structures, ensuring profitability across vastly different price points and margin profiles
- Own our affiliate network platform (Impact)— including tracking setup, link management, partner payouts, and troubleshooting
- Analyze performance data across all brands to identify top-performing partners, content types, and channels; reallocate budget and attention accordingly
- Recruit and negotiate with new affiliates, influencers, content creators, and coupon/loyalty sites appropriate to each brand's audience
- Ensure brand compliance and messaging consistency across all affiliate content and partner channels
- Monitor for fraud, policy violations, and coupon/code misuse across the affiliate network
- Prepare regular performance reporting and forecasts for leadership, broken out by brand
- Stay current on affiliate industry trends, tools, and best practices
What We're Looking For
- 3-5+ years of affiliate marketing experience, with prior experience at a marketing or advertising agency preferred
- Proven ability to manage multiple brands, clients, or accounts concurrently without losing attention to detail
- Experience working across different price tiers, target audiences, or brand positioning (bonus if you've worked on both premium and mass-market/value brands)
- Hands-on experience with an affiliate platform such as Impact, ShareASale, Commission Junction, or equivalent affiliate networks
- Strong analytical skills — comfortable in spreadsheets and platform dashboards, able to translate data into action
- Excellent relationship-management and negotiation skills with external partners
- Highly organized, with the ability to context-switch between brands and priorities throughout the day
- Comfortable working independently; this role does not manage a team
- Retail, footwear, or e-commerce experience is a plus but not required
Compensation
$75k - 95k