Affiliate Marketing Manager

About the role

Sage’s North American B2B affiliate marketing program is ready to be rebuilt and grown into a stronger source of qualified opportunities, pipeline and revenue. We are hiring a hands-on B2B Affiliate Marketing Manager to own the program across the US and Canada and establish the strategy, partnerships and measurement needed to move the channel forward.

Responsibilities

• Own and manage Sage's B2B affiliate marketing program across the US and Canada.
• Develop the affiliate channel strategy by identifying growth opportunities, evaluating new partnership models, and recommending investments that increase pipeline, revenue, and marketing efficiency.
• Identify, recruit, onboard, and grow a strategic network of affiliate partners, publishers, and affiliate platforms to expand reach and drive high-quality leads, qualified pipeline, and SQOs.
• Build and maintain strategic partner relationships by developing joint growth plans, negotiating commission structures and incentive programs, and conducting regular business reviews.
• Develop and execute affiliate growth strategies and campaigns that improve lead quality, conversion rates, pipeline contribution, and overall channel performance.
• Monitor, analyze, track, and optimize affiliate performance using data-driven insights to maximize ROI, pipeline contribution, and marketing efficiency.
• Collaborate with Digital Marketing, Regional Program Marketing, Sales, Product Marketing, Marketing Operations, Marketing Technology (MarTech), and Web Optimization teams to align affiliate initiatives with broader marketing campaigns and business priorities.
• Ensure accurate campaign tracking, attribution, lead routing, reporting, and compliance across all affiliate activities.
• Analyze channel performance and present actionable insights, recommendations, and business results to stakeholders.
• Evaluate new affiliate networks, publishers, technologies, and partnership opportunities to diversify acquisition channels and support future growth.
• Manage day-to-day affiliate communications, partner enablement, campaign execution, budgets, forecasting, and performance reviews.

Requirements

• At least 5 years of experience in affiliate marketing, performance partnerships, partner growth or performance marketing with direct responsibility for an affiliate program.
• Proven experience managing and growing affiliate or partner programs within a B2B business.
• Experience with affiliate management platforms such as Impact Radius or similar platforms.
• Strong understanding of affiliate tracking, attribution, CRM systems, marketing automation platforms, and digital analytics.
• Demonstrated ability to analyze performance data and optimize programs to improve lead quality, pipeline, revenue, and ROI.
• Experience managing external partners, negotiating contracts, and developing strategic business relationships.
• Excellent project management, organizational, communication, negotiation, and stakeholder management skills.
• Understanding of B2B buyer journeys, demand generation, lead nurturing, and conversion optimization.
• Experience managing affiliate budgets, forecasting channel performance, and making investment recommendations.

Benefits

• Competitive annual bonuses (20%)
• Comprehensive health, dental, and vision coverage
• 401(k) retirement match (100% matching up to 4%)
• 32 days paid time off (22 personal days & 10 national holidays)
• 18 weeks of paid parental leave (offered 1 year after the start date)
• Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
• Sage Foundation: 5 days paid yearly to volunteer
• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date
• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)

Pay and Schedule

Hybrid - 3 days per week from either our Austin (405 Colorado St.) or our Atlanta (Ponce City Market) office.