AEO Specialist/Lead (AI / Answer Engine Optimization) - Contractor
for section headings. Use - for any list of duties/requirements/benefits. Use
for prose.
We need to preserve all substantive info, remove boilerplate (EEO etc). Remove duplicated lines. Remove navigation/cookie etc. Remove application instructions (none). Remove "THORNE IS AN EQUAL OPPORTUNITY EMPLOYER". Also remove "Founded in 1984..." maybe that's substantive? It's about company description; could be part of About the role or description. We'll keep it as part of description.
We need sections only when posting has real specific content. So we will have:
- About the role (maybe from Description paragraph)
- Responsibilities
- Requirements (Required WHAT YOU NEED)
- Nice to Have (maybe as Skills? but we can have a Skills section? The instruction says use headings like Skills, Benefits, Pay, Schedule. We could put Nice to Have under Skills or as a separate section? Probably better to have Skills section for nice-to-have. But we also have Required qualifications. Could combine Required and Nice to Have under Requirements? But we need to preserve details. Could have Requirements (required) and Skills (nice-to-have). Or we could have Requirements (required) and then a separate Skills section for nice-to-have. The instruction says use headings like Skills, Benefits, Pay, Schedule. It doesn't forbid other headings? It says use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can use those exact headings. So we should map content to those headings. Let's decide:
- About the role: description paragraph(s) about Thorne, mission, etc.
- Responsibilities: list of responsibilities.
- Requirements: required qualifications (WHAT YOU NEED).
- Skills: nice-to-have (Nice to Have).
- Pay: compensation.
- Schedule: hours flexible.
We should not include Benefits as none.
We need to ensure we don't include placeholder text like "commensurate with experience". Not present.
We need to output only HTML fragment.
Let's extract content.
About the role: The description paragraph after "Description". It includes:
"At Thorne, we work to deliver high-quality, science-backed solutions to empower individuals to take a proactive approach to their well-being. Each day begins with a mission to help others discover and achieve their best health. We count on our team members to challenge and push the boundaries to make that happen. At Thorne, you’ll be joining a team of more than 750 passionate individuals committed to our cause of providing superior health solutions at every age and life stage. This is an Independent contractor (1099) role; hours flexible between 25–40/week based on workload, with more hours expected during initial ramp-up and major roadmap pushes. Thorne is the #1 brand across all monitored AI platforms and a leading voice in AI search for the supplement and clinical-nutrition category. AEO (AI/Answer Engine Optimization) continues to be a key objective for 2027. We're hiring an AEO Specialist/Lead to own the execution layer of that program: living in the AI-visibility data every day, translating it into clear insight and priorities, and quarterbacking the cross-functional work — content, site/product, PR and affiliate, and dev — required to defend and extend Thorne's lead. This role partners closely with our SEO/AEO agency, on strategy and roadmap definition, and works day-to-day with our Sr. Director of Ecommerce, content, product, and PR teams to turn that strategy into shipped work. This person will report to the VP of Growth Marketing."
We might also include the company description later: "Thorne is the leader in science-backed health and wellness solutions committed to helping individuals live healthier longer. As the top recommended clinical brand by healthcare practitioners, Thorne offers a comprehensive range of products including nutritional supplements and health tests designed to meet the unique needs of individuals at every stage of life. Founded in 1984, Thorne products are formulated with the highest-quality ingredients, supported by clinical research, and rigorously tested to ensure purity, potency, and efficacy. Thorne is trusted by 47,000+ health-care professionals, thousands of professional athletes, more than 100 professional sports teams, multiple U.S. National Teams, and more than five million consumers. For more information, visit Thorne.com."
That's also substantive; we can include in About the role.
Responsibilities: bullet list:
- Daily AI Visibility Analysis & Insights
- Monitor Thorne's AI visibility, share of voice, average position, sentiment, and citation performance daily in Profound.
- Flag competitive movement and emerging negative sources before they erode rankings or sentiment.
- Distill Profound data into clear, actionable insights and recurring readouts for the VP of Growth and broader stakeholders.
- Roadmap Ownership & Agency Collaboration
- Own and maintain the AEO/AI-visibility roadmap, translating Croud's strategic recommendations into a prioritized, resourced execution plan.
- Partner with Croud on quarterly strategy, topic prioritization (Defend / Grow / Repair / Build), and measurement — this person helps define the strategy, not just execute it.
- Relentlessly prioritize the backlog based on business impact, competitive pressure, and available resourcing.
- Cross-Functional Execution — the Quarterback Role
- Project-manage AEO initiatives across every key channel + channel owner: content/blog, site/ecommerce, and PR / media affiliate.
- Partner directly with Product and Dev to scope, prioritize, and track AEO-related tickets (crawlability, structured data, PDP fixes) through a backlog with significant competing demand.
- Apply the repeatable citation model across owned and editorial (for credible third-party validation)
- AI-Native / Marketing Engineering Mindset (a plus)
- Bring a builder's instinct to the role — spot manual, repetitive AEO work (data pulls, competitive tracking, content briefs) and use AI tools or lightweight automation to remove it.
- Where there's appetite, extend that same AI-native approach to other growth marketing workflows across the broader team.
We need to format as - for any list of duties/requirements/benefits. So each bullet can be a
- . For sub-bullets we could nest
- inside? Probably okay but we can keep simple: each line as
- . Might be okay.
Requirements (WHAT YOU NEED): list:
- 3–5+ years in a technical or analytical marketing role (SEO, growth, content ops, or similar) — or a clear track record of being AI-native even without traditional tenure.
- Hands-on SEO experience and a working understanding of how SEO and AEO/GEO overlap and diverge.
- Comfort working in AI-visibility or analytics platforms (Profound or similar); able to turn raw data into a clear narrative and prioritized action plan.
- Demonstrated project management / quarterback experience — able to rally and hold accountable stakeholders across content, product, dev, PR, and agency partners without formal authority over them.
- Comfortable operating in a complex environment with a dev backlog and competing priorities; prioritizes relentlessly.
- Genuine enthusiasm for AI tools and workflows, with interest in applying them to scale marketing execution.
Skills (Nice to Have): list:
- Experience with digital PR or earned-media citation building.
- Familiarity with ecommerce PDP/PLP optimization.
- Prior experience managing an SEO/content agency relationship (agency- or client-side).
- DTC, health, wellness, or CPG category experience.
Pay: Compensation: $90.00 - $130.00 / hour.
Schedule: hours flexible between 25–40/week based on workload, with more hours expected during initial ramp-up and major roadmap pushes.
We also have Department: Marketing, Location: Remote. Could we include those in About the role? Might be metadata; we could include a short
for Department and Location. The instruction says do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it. So we can include a
with Department: Marketing, Location: Remote. Probably after About the role heading? Or we could include in About the role paragraph. Safer to add a short
after About the role heading: "
Department: Marketing. Location: Remote.
" But we should avoid using ? Not prohibited. Could just plain text.
We need to output only HTML fragment, no markdown fences.
Let's construct:
About the role
At Thorne, we work to deliver high-quality, science-backed solutions to empower individuals to take a proactive approach to their well-being. Each day begins with a mission to help others discover and achieve their best health. We count on our team members to challenge and push the boundaries to make that happen. At Thorne, you’ll be joining a team of more than 750 passionate individuals committed to our cause of providing superior health solutions at every age and life stage. This is an Independent contractor (1099) role; hours flexible between 25–40/week based on workload, with more hours expected during initial ramp-up and major roadmap pushes. Thorne is the #1 brand across all monitored AI platforms and a leading voice in AI search for the supplement and clinical-nutrition category. AEO (AI/Answer Engine Optimization) continues to be a key objective for 2027. We're hiring an AEO Specialist/Lead to own the execution layer of that program: living in the AI-visibility data every day, translating it into clear insight and priorities, and quarterbacking the cross-functional work — content, site/product, PR and affiliate, and dev — required to defend and extend Thorne's lead. This role partners closely with our SEO/AEO agency, on strategy and roadmap definition, and works day-to-day with our Sr. Director of Ecommerce, content, product, and PR teams to turn that strategy into shipped work. This person will report to the VP of Growth Marketing.
Thorne is the leader in science-backed health and wellness solutions committed to helping individuals live healthier longer. As the top recommended clinical brand by healthcare practitioners, Thorne offers a comprehensive range of products including nutritional supplements and health tests designed to meet the unique needs of individuals at every stage of life. Founded in 1984, Thorne products are formulated with the highest-quality ingredients, supported by clinical research, and rigorously tested to ensure purity, potency, and efficacy. Thorne is trusted by 47,000+ health-care professionals, thousands of professional athletes, more than 100 professional sports teams, multiple U.S. National Teams, and more than five million consumers. For more information, visit Thorne.com.
Department: Marketing. Location: Remote.
Responsibilities
- Daily AI Visibility Analysis & Insights: Monitor Thorne's AI visibility, share of voice, average position, sentiment, and citation performance daily in Profound; flag competitive movement and emerging negative sources before they erode rankings or sentiment; distill Profound data into clear, actionable insights and recurring readouts for the VP of Growth and broader stakeholders.
- Roadmap Ownership
for prose. We need to preserve all substantive info, remove boilerplate (EEO etc). Remove duplicated lines. Remove navigation/cookie etc. Remove application instructions (none). Remove "THORNE IS AN EQUAL OPPORTUNITY EMPLOYER". Also remove "Founded in 1984..." maybe that's substantive? It's about company description; could be part of About the role or description. We'll keep it as part of description. We need sections only when posting has real specific content. So we will have: - About the role (maybe from Description paragraph) - Responsibilities - Requirements (Required WHAT YOU NEED) - Nice to Have (maybe as Skills? but we can have a Skills section? The instruction says use headings like Skills, Benefits, Pay, Schedule. We could put Nice to Have under Skills or as a separate section? Probably better to have Skills section for nice-to-have. But we also have Required qualifications. Could combine Required and Nice to Have under Requirements? But we need to preserve details. Could have Requirements (required) and Skills (nice-to-have). Or we could have Requirements (required) and then a separate Skills section for nice-to-have. The instruction says use headings like Skills, Benefits, Pay, Schedule. It doesn't forbid other headings? It says use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can use those exact headings. So we should map content to those headings. Let's decide:
- About the role: description paragraph(s) about Thorne, mission, etc.
- Responsibilities: list of responsibilities.
- Requirements: required qualifications (WHAT YOU NEED).
- Skills: nice-to-have (Nice to Have).
- Pay: compensation.
- Schedule: hours flexible.
We should not include Benefits as none.
We need to ensure we don't include placeholder text like "commensurate with experience". Not present.
We need to output only HTML fragment.
Let's extract content.
About the role: The description paragraph after "Description". It includes:
"At Thorne, we work to deliver high-quality, science-backed solutions to empower individuals to take a proactive approach to their well-being. Each day begins with a mission to help others discover and achieve their best health. We count on our team members to challenge and push the boundaries to make that happen. At Thorne, you’ll be joining a team of more than 750 passionate individuals committed to our cause of providing superior health solutions at every age and life stage. This is an Independent contractor (1099) role; hours flexible between 25–40/week based on workload, with more hours expected during initial ramp-up and major roadmap pushes. Thorne is the #1 brand across all monitored AI platforms and a leading voice in AI search for the supplement and clinical-nutrition category. AEO (AI/Answer Engine Optimization) continues to be a key objective for 2027. We're hiring an AEO Specialist/Lead to own the execution layer of that program: living in the AI-visibility data every day, translating it into clear insight and priorities, and quarterbacking the cross-functional work — content, site/product, PR and affiliate, and dev — required to defend and extend Thorne's lead. This role partners closely with our SEO/AEO agency, on strategy and roadmap definition, and works day-to-day with our Sr. Director of Ecommerce, content, product, and PR teams to turn that strategy into shipped work. This person will report to the VP of Growth Marketing."
We might also include the company description later: "Thorne is the leader in science-backed health and wellness solutions committed to helping individuals live healthier longer. As the top recommended clinical brand by healthcare practitioners, Thorne offers a comprehensive range of products including nutritional supplements and health tests designed to meet the unique needs of individuals at every stage of life. Founded in 1984, Thorne products are formulated with the highest-quality ingredients, supported by clinical research, and rigorously tested to ensure purity, potency, and efficacy. Thorne is trusted by 47,000+ health-care professionals, thousands of professional athletes, more than 100 professional sports teams, multiple U.S. National Teams, and more than five million consumers. For more information, visit Thorne.com."
That's also substantive; we can include in About the role.
Responsibilities: bullet list:
- Daily AI Visibility Analysis & Insights
- Monitor Thorne's AI visibility, share of voice, average position, sentiment, and citation performance daily in Profound.
- Flag competitive movement and emerging negative sources before they erode rankings or sentiment.
- Distill Profound data into clear, actionable insights and recurring readouts for the VP of Growth and broader stakeholders.
- Roadmap Ownership & Agency Collaboration
- Own and maintain the AEO/AI-visibility roadmap, translating Croud's strategic recommendations into a prioritized, resourced execution plan.
- Partner with Croud on quarterly strategy, topic prioritization (Defend / Grow / Repair / Build), and measurement — this person helps define the strategy, not just execute it.
- Relentlessly prioritize the backlog based on business impact, competitive pressure, and available resourcing.
- Cross-Functional Execution — the Quarterback Role
- Project-manage AEO initiatives across every key channel + channel owner: content/blog, site/ecommerce, and PR / media affiliate.
- Partner directly with Product and Dev to scope, prioritize, and track AEO-related tickets (crawlability, structured data, PDP fixes) through a backlog with significant competing demand.
- Apply the repeatable citation model across owned and editorial (for credible third-party validation)
- AI-Native / Marketing Engineering Mindset (a plus)
- Bring a builder's instinct to the role — spot manual, repetitive AEO work (data pulls, competitive tracking, content briefs) and use AI tools or lightweight automation to remove it.
- Where there's appetite, extend that same AI-native approach to other growth marketing workflows across the broader team.
We need to format as - for any list of duties/requirements/benefits. So each bullet can be a
- . For sub-bullets we could nest
- inside? Probably okay but we can keep simple: each line as
- . Might be okay.
Requirements (WHAT YOU NEED): list:
- 3–5+ years in a technical or analytical marketing role (SEO, growth, content ops, or similar) — or a clear track record of being AI-native even without traditional tenure.
- Hands-on SEO experience and a working understanding of how SEO and AEO/GEO overlap and diverge.
- Comfort working in AI-visibility or analytics platforms (Profound or similar); able to turn raw data into a clear narrative and prioritized action plan.
- Demonstrated project management / quarterback experience — able to rally and hold accountable stakeholders across content, product, dev, PR, and agency partners without formal authority over them.
- Comfortable operating in a complex environment with a dev backlog and competing priorities; prioritizes relentlessly.
- Genuine enthusiasm for AI tools and workflows, with interest in applying them to scale marketing execution.
Skills (Nice to Have): list:
- Experience with digital PR or earned-media citation building.
- Familiarity with ecommerce PDP/PLP optimization.
- Prior experience managing an SEO/content agency relationship (agency- or client-side).
- DTC, health, wellness, or CPG category experience.
Pay: Compensation: $90.00 - $130.00 / hour.
Schedule: hours flexible between 25–40/week based on workload, with more hours expected during initial ramp-up and major roadmap pushes.
We also have Department: Marketing, Location: Remote. Could we include those in About the role? Might be metadata; we could include a short
for Department and Location. The instruction says do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it. So we can include a
with Department: Marketing, Location: Remote. Probably after About the role heading? Or we could include in About the role paragraph. Safer to add a short
after About the role heading: "
Department: Marketing. Location: Remote.
" But we should avoid using ? Not prohibited. Could just plain text.
We need to output only HTML fragment, no markdown fences.
Let's construct:
About the role
At Thorne, we work to deliver high-quality, science-backed solutions to empower individuals to take a proactive approach to their well-being. Each day begins with a mission to help others discover and achieve their best health. We count on our team members to challenge and push the boundaries to make that happen. At Thorne, you’ll be joining a team of more than 750 passionate individuals committed to our cause of providing superior health solutions at every age and life stage. This is an Independent contractor (1099) role; hours flexible between 25–40/week based on workload, with more hours expected during initial ramp-up and major roadmap pushes. Thorne is the #1 brand across all monitored AI platforms and a leading voice in AI search for the supplement and clinical-nutrition category. AEO (AI/Answer Engine Optimization) continues to be a key objective for 2027. We're hiring an AEO Specialist/Lead to own the execution layer of that program: living in the AI-visibility data every day, translating it into clear insight and priorities, and quarterbacking the cross-functional work — content, site/product, PR and affiliate, and dev — required to defend and extend Thorne's lead. This role partners closely with our SEO/AEO agency, on strategy and roadmap definition, and works day-to-day with our Sr. Director of Ecommerce, content, product, and PR teams to turn that strategy into shipped work. This person will report to the VP of Growth Marketing.
Thorne is the leader in science-backed health and wellness solutions committed to helping individuals live healthier longer. As the top recommended clinical brand by healthcare practitioners, Thorne offers a comprehensive range of products including nutritional supplements and health tests designed to meet the unique needs of individuals at every stage of life. Founded in 1984, Thorne products are formulated with the highest-quality ingredients, supported by clinical research, and rigorously tested to ensure purity, potency, and efficacy. Thorne is trusted by 47,000+ health-care professionals, thousands of professional athletes, more than 100 professional sports teams, multiple U.S. National Teams, and more than five million consumers. For more information, visit Thorne.com.
Department: Marketing. Location: Remote.
Responsibilities
- Daily AI Visibility Analysis & Insights: Monitor Thorne's AI visibility, share of voice, average position, sentiment, and citation performance daily in Profound; flag competitive movement and emerging negative sources before they erode rankings or sentiment; distill Profound data into clear, actionable insights and recurring readouts for the VP of Growth and broader stakeholders.
- Roadmap Ownership
- inside? Probably okay but we can keep simple: each line as
- . Might be okay.
Requirements (WHAT YOU NEED): list:
- 3–5+ years in a technical or analytical marketing role (SEO, growth, content ops, or similar) — or a clear track record of being AI-native even without traditional tenure.
- Hands-on SEO experience and a working understanding of how SEO and AEO/GEO overlap and diverge.
- Comfort working in AI-visibility or analytics platforms (Profound or similar); able to turn raw data into a clear narrative and prioritized action plan.
- Demonstrated project management / quarterback experience — able to rally and hold accountable stakeholders across content, product, dev, PR, and agency partners without formal authority over them.
- Comfortable operating in a complex environment with a dev backlog and competing priorities; prioritizes relentlessly.
- Genuine enthusiasm for AI tools and workflows, with interest in applying them to scale marketing execution.
Skills (Nice to Have): list:
- Experience with digital PR or earned-media citation building.
- Familiarity with ecommerce PDP/PLP optimization.
- Prior experience managing an SEO/content agency relationship (agency- or client-side).
- DTC, health, wellness, or CPG category experience.
Pay: Compensation: $90.00 - $130.00 / hour.
Schedule: hours flexible between 25–40/week based on workload, with more hours expected during initial ramp-up and major roadmap pushes.
We also have Department: Marketing, Location: Remote. Could we include those in About the role? Might be metadata; we could include a short
for Department and Location. The instruction says do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it. So we can include a
with Department: Marketing, Location: Remote. Probably after About the role heading? Or we could include in About the role paragraph. Safer to add a short
after About the role heading: "
Department: Marketing. Location: Remote.
" But we should avoid using ? Not prohibited. Could just plain text. We need to output only HTML fragment, no markdown fences. Let's construct:About the role
At Thorne, we work to deliver high-quality, science-backed solutions to empower individuals to take a proactive approach to their well-being. Each day begins with a mission to help others discover and achieve their best health. We count on our team members to challenge and push the boundaries to make that happen. At Thorne, you’ll be joining a team of more than 750 passionate individuals committed to our cause of providing superior health solutions at every age and life stage. This is an Independent contractor (1099) role; hours flexible between 25–40/week based on workload, with more hours expected during initial ramp-up and major roadmap pushes. Thorne is the #1 brand across all monitored AI platforms and a leading voice in AI search for the supplement and clinical-nutrition category. AEO (AI/Answer Engine Optimization) continues to be a key objective for 2027. We're hiring an AEO Specialist/Lead to own the execution layer of that program: living in the AI-visibility data every day, translating it into clear insight and priorities, and quarterbacking the cross-functional work — content, site/product, PR and affiliate, and dev — required to defend and extend Thorne's lead. This role partners closely with our SEO/AEO agency, on strategy and roadmap definition, and works day-to-day with our Sr. Director of Ecommerce, content, product, and PR teams to turn that strategy into shipped work. This person will report to the VP of Growth Marketing.
Thorne is the leader in science-backed health and wellness solutions committed to helping individuals live healthier longer. As the top recommended clinical brand by healthcare practitioners, Thorne offers a comprehensive range of products including nutritional supplements and health tests designed to meet the unique needs of individuals at every stage of life. Founded in 1984, Thorne products are formulated with the highest-quality ingredients, supported by clinical research, and rigorously tested to ensure purity, potency, and efficacy. Thorne is trusted by 47,000+ health-care professionals, thousands of professional athletes, more than 100 professional sports teams, multiple U.S. National Teams, and more than five million consumers. For more information, visit Thorne.com.
Department: Marketing. Location: Remote.
Responsibilities
- Daily AI Visibility Analysis & Insights: Monitor Thorne's AI visibility, share of voice, average position, sentiment, and citation performance daily in Profound; flag competitive movement and emerging negative sources before they erode rankings or sentiment; distill Profound data into clear, actionable insights and recurring readouts for the VP of Growth and broader stakeholders.
- Roadmap Ownership