AEO and GEO Marketing Manager

About the role

Stripe is seeking an AEO and GEO Marketing Manager to lead the channel. This individual will play a critical role in growing new user acquisition from platforms including ChatGPT, Perplexity, and Google AI Overviews.

Responsibilities

• Lead the growth and user acquisition strategy for the Answer Engine Optimization channel
• Optimize Stripe.com so artificial intelligence agents can efficiently access and take action on behalf of users
• Spearhead the development and integration of artificial intelligence capabilities to improve the efficiency of search and answer engine channels
• Deliver regular reports and updates on channel performance to track progress and identify new opportunities
• Partner with content, engineering, and data analytics teams to build a comprehensive testing roadmap

Qualifications

• 5+ years of experience creating and executing search engine optimization strategies, with direct experience with answer engine optimization and generative engine optimization
• Proven technical experience making websites SEO and AEO-friendly
• Experience analyzing data and in dashboards and reporting software such as Tableau, Looker, Adobe Analytics, or Google Analytics to drive growth decisions
• Proven ability to take initiative, independently problem-solve, and drive tasks to completion
• Experience leading project roadmaps across cross-functional stakeholders, including engineering and content teams