Advocacy Lead- Las Vegas, NV

About the role

The Advocacy Lead will lead initiatives focused on bartender engagement, category education, and on-premise influence-building on behalf of a large spirits portfolio. Reporting to the Channel Intelligence Manager, the Advocate Lead is passionate about spirits culture, highly connected within the hospitality industry, and experienced in delivering education, building relationships, and translating trade insights into business opportunities.

Responsibilities

• Maintain all legal and marketing code guidelines
• Build authentic relationships with bartenders, beverage directors, bar owners, retailers, distributor partners, and industry influencers
• Develop and execute advocacy strategies that strengthen a spirits portfolio’s reputation and influence within the spirits and hospitality community
• Represent the portfolio at trade events, industry conferences, tastings, cocktail competitions, and customer activations
• Conduct staff trainings, trade seminars, customer workshops, and distributor education sessions
• Design and deliver engaging educational programs focused on spirits categories, production methods, cocktail culture, and brand storytelling
• Help customers improve category understanding, menu development, cocktail execution, and premiumization opportunities
• Gather qualitative and quantitative insights from customers, bartenders, distributors, and industry stakeholders
• Complete accurate and timely management of agency initiatives including budget and expense management, all reporting responsibilities, and tracking and management of performance data using agency-appointed platforms
• Serve as key liaison for the portfolio, distributor, trade, and customers within a designated market
• Develop/deepen knowledge in spirits across several categories and skills in verbal and written presentation

Qualifications

• 5+ years of experience in spirits, beverage alcohol, hospitality, brand advocacy, or related industries
• Strong understanding of spirits categories, cocktail culture, and hospitality operations
• Existing network within the bartending and beverage community preferred
• Exceptional presentation, communication, and relationship-building skills
• Experience delivering educational programming and trade-facing events
• Commercial acumen and ability to connect advocacy efforts to business outcomes
• Strong analytical and observational skills with the ability to synthesize market insights into actionable recommendations
• Ability to tailor communications for a variety of on-premise environments
• Strong budget management skills
• Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required
• Must have access to reliable transportation to travel to and from accounts
• Desire for mentorship and willingness to contribute to team culture
• Bilingual (English and Spanish-speaking) a plus
• Manage administrative tasks with attention to meeting agency compliance guidelines and standards