Advisor- Digital Marketing

This position will be domiciled at a FedEx Freight location in Memphis, TN. You will be required to work at a FedEx Freight location several times per week.

About the role

Plans and executes digital go-to-market strategy and customer engagement strategies in support of the company’s product and service portfolio.

Responsibilities

• Develops strategic planning for market analysis, product analysis, product trends, revenue performance, and customer experience management.
• Provides subject matter expertise to support strategic priorities.
• Maintains expertise on products and technologies through training and research; uses that training to drive and/or implement best practices and foster continuous improvement.
• Provides go-to-market support by developing annual integrated marketing plans.
• Executes integrated marketing campaigns, including value proposition development, audience management, and partnering with channel owners for execution.
• Complies with all applicable laws, regulations, company policies, and procedures.
• Performs other duties as required.

Requirements

• Bachelor’s degree in Marketing, Finance, Computer Science, Engineering, or related field.
• Five (5) years of experience in a digital marketing or digital product management environment, or demonstrated knowledge gained through coursework or work experience in digital product management and technology support.
• Strong ability to understand business and customer needs, customer/user experience management, product analysis, and technology capabilities.
• Technical acumen.
• Strong collaboration, communications, and analysis skills.