Advisor, Business Development

About the Role

Plans, develops, and executes strategic and comprehensive business development and marketing initiatives to support the hospital’s objectives and goals, with a specific focus on revenue enhancement and market share growth. Grows and manages strategic relationships.

Responsibilities

• Provides strategic advice and guidance to the Business Development function.
• Identifies and develops new business opportunities for the hospital from initial planning to execution; ensures that business development policies, strategies, systems, structures, and approaches align with the hospital’s strategic priorities related to organizational growth, admissions/census goals, and program development.
• Identifies, develops, maintains, and leverages strategic business relationships and networking opportunities with entities including physicians, medical/group practices, hospitals, clinics, business leaders, community-based organizations, employee assistance programs, and government agencies, leading to new referral source relationships and name and service recognition for the hospital.
• Collaborates with Corporate shared services (e.g., Planning, Finance, Marketing) to develop and implement growth initiatives, as needed.
• Supports overall marketing campaign planning and implementation for the hospital; establishes strong relationships with clinical and hospital leadership to understand objectives and opportunities.
• Develops strategic operating goals, objectives, and budget; reports operational performance, justification, and/or corrective action.
• Provides leadership, guidance, and assistance in planning and evaluating business and marketing initiatives.
• Coordinates special projects and events related to contract and referral development.
• Identifies opportunities for operational improvements and/or expansion of services and implements approved enhancements.
• Complies with legal and regulatory compliance requirements.
• Performs related duties as required.

Qualifications

• Bachelor's Degree required, or equivalent combination of education and related experience.
• 10+ years of relevant experience and 2+ years of leadership/management experience, required.

Preferred Qualifications

• Experience developing and maintaining referral source relationships with physicians, medical practices, hospitals, community organizations, employer groups, and other key stakeholders to support business growth and service line expansion.
• Demonstrated success in business development, physician relations, healthcare marketing, or outreach initiatives within a hospital, health system, or healthcare-related environment.
• Strong relationship-building, networking, and presentation skills with the ability to effectively engage clinical leaders, community partners, and external organizations to enhance market presence and brand recognition.
• Experience collaborating with cross-functional teams, including Marketing, Finance, Strategic Planning, and Operations, to develop and execute growth strategies, community engagement initiatives, and marketing campaigns.

Pay

The salary range listed is a good faith determination of potential base compensation that may be offered to a successful applicant for this position at the time of this job advertisement and may be modified in the future. When determining a team member's base salary, several factors may be considered as applicable (e.g., location, specialty, service line, years of relevant experience, education, credentials, negotiated contracts, budget, and internal equity).