Advertising Traffic Specialist

About the role

The Advertising Traffic Specialist acts as a key liaison between internal departments and the internal advertising agency to ensure the timeliness and delivery of multiple creative projects for the Seneca Gaming Corporation.

Responsibilities

• Open new jobs with the internal advertising creative team, including writing creative briefs, supplying vendor information and referencing prior creative projects when applicable.
• Handle high-profile jobs within the Advertising department, including Executive requests, all media requests and various large-scale, complex projects as requested.
• Communicate with all property departments and internal clients as needed for all marketing/advertising needs.
• Create and manage a traffic report outlining all projects that have been requested and report to the Advertising Manager on a daily basis to provide an update on all job status.
• Ensure all ads and creative collateral are approved by all necessary departments/individuals, including Executive Director of Advertising, in accordance with Seneca Gaming guidelines prior to releasing them for publication/airing/display.
• Create and manage project request forms, approval forms, job jackets, and project timelines for all advertising projects assigned.
• Attend marketing and internal client meetings for all properties to report on work status and obtain input for future projects.
• Work closely with purchasing department to ensure a seamless process in the selection process of vendors and for reviewing print production proofs and meeting production timelines.
• Maintain department and administrative records and files.
• Maintain a cataloged library of all Seneca Gaming Corporation and all competitor advertising, media and publicity.
• Maintain a current understanding of all policy and guidelines regarding information security including the Seneca Gaming Corporation Acceptable Use Policy.
• Provide exceptional customer service to all patrons and communicate in a pleasant, friendly and professional manner at all times.
• Maintain a professional work environment with supervisors, managers and staff.

Requirements

• Must be 21 years of age or older upon employment.
• Bachelor’s degree in Advertising, Marketing, Communications, Business or other related field is required.
• Three (3) to five (5) years’ experience in Advertising; client or agency experience is preferred.
• Previous supervisory or project management experience preferred.
• High level procedural and organizational skills.
• Previous Trafficking or Production experience required; media experience preferred.
• Must possess and maintain a valid driver’s license and be able to substantiate a safe driving record within the parameters acceptable to our liability insurance carrier.
• Must have proficient computer skills in Microsoft Word and Excel.

Qualifications

• Must be extremely detail oriented and possess excellent verbal and written communication skills.
• Must possess exceptional multi-tasking capabilities.
• Must have the ability to write routine correspondence and to speak effectively to the public, employees and customers.
• Must have the ability to define problems, collect data, establish facts and draw valid conclusions.
• Must have the ability to deal effectively and interact well with the customers and employees.
• Must have the ability to resolve problems/conflicts in a diplomatic and tactful manner.