Advertising & Promotions Partner

About the Role

Michael Best & Friedrich LLP is seeking an experienced Advertising, Marketing, and Promotions Partner to help grow our Advertising and Brand Protection team. The ideal candidate will have significant expertise in traditional and new media advertising, marketing, and promotions matters and embrace the opportunity to help grow our nationally recognized practice. Join our team and play a pivotal role in shaping the future of our advertising law practice.

About the Company

Michael Best & Friedrich LLP is a full-service law firm with more than 350 lawyers and technical professionals who work in collaborative, interdisciplinary practices to serve clients around the world. We work with companies in all kinds of industries, as well as trade associations, nonprofits, educational institutions, governments, family trusts, and high-net-worth individuals. Since our firm’s founding in 1848, we’ve continuously evolved to meet our clients’ changing needs and expectations while maintaining a commitment to exceptional legal service and business acumen.

Location

This position is located in any of our office locations: Wisconsin (Green Bay, Milwaukee, Madison, Waukesha), Illinois (Chicago), Utah (Salt Lake City), Colorado (Denver, Broomfield), Texas (Austin), North Carolina (Charlotte, Raleigh, Wilmington), California (Los Angeles), Nebraska (Lincoln), or Washington D.C. Our contemporary office spaces support concentration and collaboration.

Responsibilities

• Provide expert legal counsel on advertising, marketing, and promotions matters in traditional and new media, including ad campaigns, promotions, sponsorships, branded entertainment, activations, endorsements, and user-generated content.
• Protect clients’ business interests and brand elements in all aspects of a campaign’s life cycle, from concept, to clearance, implementation, activation, and data collection and use.
• Counsel clients to avoid and respond to challenges from government agencies, competitors, and consumers for alleged false advertising and unfair sales/marketing practices.
• Lead litigation of false advertising and unfair competition claims in court and before the National Advertising Division (NAD).
• Cultivate and maintain strong client relationships, actively participating in business development initiatives to further expand our advertising, marketing, and promotions practice.
• Lead and mentor junior attorneys and legal staff.

Requirements

• J.D. from an ABA accredited law firm.
• Excellent academic credentials.
• A minimum of 10 years of specialized experience in advertising law, with a proven record of successful client representation.
• Valid authorization to work in the U.S.

Skills

• Ability to learn and embrace new skills and best practices as the position evolves.
• Ability to work well under pressure, meet tight deadlines, and manage multiple priorities in a dynamic work environment.
• Excellent interpersonal skills and ability to work effectively with a diverse group of internal and external clients, attorneys, and staff.
• Strong oral and written communication skills, negotiation, and advocacy skills, with experience in litigation of false advertising and unfair competition claims.
• Ability to manage confidential information and sensitive situations with tact and discretion.
• Ability to identify and analyze issues, make decisions, and initiate actions/solutions.
• Agility to respond to unexpected challenges and develop innovative solutions to complex problems.
• Strong collaboration skills to foster teamwork at all levels of the firm.
• Professionalism and ability to maintain composure and demonstrate good judgment.

Benefits

• Learning and Growth: Career development planning, professional growth opportunities, performance management and coaching, specialized training programs, mentorship program, and bar exam/bar review course reimbursement.
• Health & Wellness: Medical, dental, and vision care; health savings accounts; flexible spending accounts; wellness program; employee and family assistance program.
• Total Compensation: Competitive base pay, unlimited PTO plus 10 paid holidays, performance recognition, ABA/state/local bar membership fee reimbursement.
• Planning for the Future: 401(k) with company contribution, short-term and long-term disability plans, life insurance, critical illness insurance, parental/family leave.
• Culture and Workplace: Flexible remote work policy (ability to work remote up to 2.5 days per week), contemporary work environment, positive and respectful work climate.

Pay

For Colorado applicants: The annual compensation range for this position in our Denver office is between $170,000 and $235,000. Compensation is determined based on qualifications and experience. Associates are eligible to participate in Michael Best’s associate bonus program.

For California, Colorado, District of Columbia, and Illinois applicants: The annual compensation range for this role starts at $240,000. The salary range reflects our good-faith expectation for this role at the time of posting. Final compensation will depend on experience, skills, and internal equity.