Advertising Optimization Specialist

About the role

Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. As an essential team member supporting Account Executives and Account Planners, this position is responsible for providing post-sale, end to end workflow support, to ensure effective campaign delivery for the Spectrum Reach clients.

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.

Responsibilities

• Oversee all post-sale activities including campaign execution, reporting, and inventory management for assigned accounts.
• Accurately enter all orders for linear and digital advertising schedules.
• Review and process orders to ensure that all necessary paperwork is submitted for cross functional teams.
• Coordinate with Billing to ensure that ad copy scripts are provided and campaigns are appropriately billed.
• Work cross functionally with Traffic/Operations team to ensure correct fulfillment of client campaigns.
• Manage all ad copy for clients, which includes correct distribution of Traffic Instructions
• Manage campaigns effectively, revise and review inventory appropriately.
• Responsible for make-goods for all assigned accounts and inventory related notices for campaign delivery
• Effectively communicate with Account Executive on client campaign status.
• Communicate with clients as needed to gain information to run schedules efficiently.
• Work proactively with Ad Ops to understand advanced advertising campaign pacing and adjust as appropriate.
• Submit any necessary corrections and revisions to ensure seamless campaign execution.

Qualifications

A Bachelor’s degree in Advertising, Marketing, Public Relations, Journalism, English, or related field, or equivalent work experience is required.

Skills

• Demonstrated ability to develop positive working relationships with Sales Executives and other cross functional support departments.
• Ability to adapt to change quickly, as well as be able to prioritize and handle multiple tasks with competing deadlines.
• Strong data entry skills and attention to detail
• Experience with computer software including MS Office and Spreadsheets with a focus on Excel or Google Sheets

Preferred skills include knowledge of research databases such as Nielsen, Scarborough, MRI, Kantar, BIA/Kelsey, eMarketer, and comScore, as well as the ability to pull and analyze advanced campaign metric reporting utilizing internal and external tools.

Benefits

We offer a comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life.