Advertising Operations Manager, Platform

Job Overview

This role leads advertising operations to develop and execute monetization strategies for digital media platforms and clients. It involves applying monetization techniques and managing execution platforms to optimize advertising program outcomes. The role requires collaboration across the organization to ensure effective implementation and continuous improvement of advertising solutions.

Job Responsibilities

• Develop and implement monetization strategies using first-party platforms to maximize revenue and meet client objectives.
• Serve as a strategic client-facing partner, translating client objectives and KPI goals into actionable campaign plans while providing hands-on support, platform expertise, and performance guidance to internal activation teams throughout campaign execution.
• Analyze advertising product performance and identify gaps to recommend improvements and escalate issues appropriately.
• Work with internal stakeholders to identify new monetization opportunities and operational efficiencies to be captured through product updates and process changes.

Education and Work Experience

• Bachelor's Degree plus 5 years of related work experience OR Advanced degree with 3 years of related experience (Required)
• Acceptable areas of study include Communications, Advertising, Marketing, STEM (Required)
• 2-4 years Ad Operations experience in a publisher or an advertising agency. (Required)

Knowledge, Skills and Abilities

• Knowledge of the advertising industry as well as opinions and projections for its future (Required)
• Must be an effective communicator to provide clear guidance on campaign strategy, execution, and performance (Required)
• Capable of analyzing results and providing strategic plans to drive business growth (Required)
• Online, digital marketing experience (Preferred)

Licenses and Certifications

• One or more: DMP, SSP, DSPs relevant certification; Google Ad Manager certification, The Trade Desk programmatic ads certification, etc. (Required)
• At least 18 years of age
• Legally authorized to work in the United States

Travel

Yes

DOT Regulated

No

Safety Sensitive Position

No

Pay Range

$66,400 - $119,800

Corporate Bonus Target

10%