Advertising Assistant Account Executive

The Role at a Glance

Lincoln Financial’s Corporate Advertising team is seeking an Advertising Assistant Account Executive to support the planning, development, and execution of consumer and B2B advertising initiatives. This role partners closely with internal teams and external agencies to help deliver integrated campaigns that build awareness, drive engagement, and support business goals.

What you'll be doing

• Developing foundational knowledge of the advertising process, including strategy development, creative concepting, production, and media execution.
• Serving as a support for the execution of integrated advertising plans across consumer and business lines, contributing to campaigns that drive awareness, engagement, and lead generation.
• Partnering with Lincoln’s creative agency to support the development and delivery of campaign assets aligned to strategic objectives.
• Collaborating with internal stakeholders to ensure messaging and creative are aligned with broader marketing priorities and business goals.
• Coordinating with internal and external media teams to deliver campaign assets that meet specifications, timelines, and compliance requirements.
• Assisting in campaign measurement and reporting by analyzing performance data and contributing to recommendations for optimization.
• Supporting additional marketing initiatives, including website updates, internal communications, competitive analysis, and industry trend monitoring.
• Helping manage trafficking of digital creative assets, ensuring accuracy across formats, specifications, tagging, and deployment.
• Ensuring all advertising materials comply with legal, regulatory, and brand standards.
• Maintaining knowledge on current and emerging developments/trends, assessing the impact, and collaborating with management to incorporate new trends and developments in current and future solutions.
• Promoting and enhancing organizational initiatives by positively influencing and supporting change management and/or departmental/enterprise initiatives.
• Performing and delivering on routine assignments/projects while simultaneously leveraging and applying knowledge.
• Identifying and communicating to management process improvements that reduce workloads or improve quality.

What we’re looking for

• A 4 Year/Bachelor's degree or equivalent work experience (4 years of experience in lieu of Bachelor's)
• 1–3+ years of experience in an advertising agency or corporate marketing environment, including internships
• Exposure to or understanding of the creative development process required; familiarity with media planning and execution is a plus