Advertising Account Executive
About the role
Spectrum Reach® provides custom advertising solutions for local, regional and national clients. Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen.
Spectrum Reach has an exciting opportunity with our Local Sales Team as an Advertising Account Executive. In this role you will be responsible for driving revenue growth through new business development, account management, and consultative selling. This role serves as a strategic partner to local and regional businesses by identifying client goals, recommending tailored advertising solutions, and delivering measurable business outcomes. Success in this role requires strong prospecting discipline, relationship building, communication skills, adaptability, and the ability to manage both client growth and campaign stewardship in a fast-changing advertising environment.
Responsibilities
- Meet and exceed assigned revenue responsibilities
- Prospect for and developing new business opportunities
- Build, manage, and grow an assigned book of business through renewals, upselling, and relationship management
- Conduct client meetings, presentations, and discovery conversations to understand business goals
- Based on the needs of clients, create strategic proposals using video, streaming, digital, and advanced advertising solutions
- Build strong client relationships through ongoing communication and consistent follow-through
- Collaborate cross-functionally with internal teams to ensure campaign execution and client success
- Monitor campaign performance, share insights and metrics, and recommend optimizations
- Maintain pipeline activity and opportunity tracking in CRM tools
- Balance prospecting, account management, internal collaboration, and campaign stewardship
- Stay current on industry trends, competitive dynamics, and evolving product offerings
Requirements
- Proven track record of