Ads Partnerships Lead, Creator Ad Partnerships

About the role

The Ads Partnerships Lead (APL) is the single-threaded owner of advertising revenue and go-to-market strategy for assigned creator partnerships. This role exists to close a critical gap between creator partnerships and advertiser demand by owning what we sell, how we sell it, and how we win commercially.

Responsibilities

• Define what we sell and how we win commercially for assigned creator partnerships.
• Build and maintain master sponsorship packages, including pricing logic, product mix, commercial terms, and SLAs, in partnership with the Commercial Strategy team.
• Own launch strategy for new shows and major tentpoles, including sales narratives, positioning, and operationalization (e.g., ensuring products are correctly set up and bookable in Salesforce).
• Identify and unlock incremental monetization opportunities beyond standard media, including new formats, experiential events, and bonus content.
• Ensure solutions are scalable, repeatable, and adopted by Sales.
• Drive sales adoption of creator-specific packages and solutions.
• Partner with the Branded Content team to ensure collateral and RFP responses are revenue-optimized, on-strategy, and operationally feasible.
• Translate creator updates, new formats, and performance insights into clear, actionable sales guidance.
• Serve as the day-to-day revenue partner to sellers by removing friction, accelerating deal cycles, and strengthening advertiser confidence.
• Own revenue forecasting, pacing, and pipeline health for assigned creator partnerships.
• Proactively surface gaps, risks, and trends, and act on them.
• Maintain accountability for overall partnership profitability, not just top-line revenue.
• Track lost or constrained revenue and partner with Partner Managers, Branded Content, and Commercial Strategy to close systemic gaps.
• Deliver a clear, data-backed sales performance narrative to leadership and creator partners.
• Partner closely with the Partner Manager (PM), who owns the holistic creator relationship.
• Hold creators accountable to commitments that directly impact advertiser demand and revenue outcomes, including timelines, deliverables, and adoption of ad products.
• Lead creator-facing conversations from a commercial perspective, balancing partnership health with business needs.
• Influence packaging, production decisions, and creative operations alongside Branded Content to improve revenue efficiency and yield.

Qualifications

• Bachelor's degree or equivalent experience.
• Experience developing detailed go-to-market plans.
• Experience analyzing data to make business decisions.
• 8+ years of experience in ad monetization, brand partnerships, or Sales / Revenue Operations.
• Strong understanding of branded content, sponsorships, and integrated media solutions.
• Experience working directly with Sales teams to drive adoption and close complex, high-value deals.