Ads Campaign Coordinator

Role Summary

Penta’s Brand Strategy team is seeking a detail-oriented Ads Campaign Coordinator to support the execution, management, optimization, and reporting of integrated paid media campaigns.

Responsibilities

• Build, launch, manage, and optimize campaigns across platforms including Google Ads, YouTube, LinkedIn, Meta, X, and programmatic media
• Support the execution of direct publisher partnerships and other integrated paid media campaigns
• Manage day-to-day campaign pacing and performance, ensuring campaigns remain aligned with approved budgets, timelines, audiences, and media plans
• Make ongoing campaign optimizations involving bids, budgets, audiences, placements, inventory, creative, and frequency
• Conduct campaign QA before and after launch to ensure targeting, budgets, creative, tracking, URLs, and other campaign settings are implemented correctly
• Identify delivery, tracking, or performance issues and work with senior team members and platform partners to troubleshoot and resolve them
• Support trafficking, tracking, QA, Floodlights, and reporting within Campaign Manager 360
• Cook up with external programmatic teams and media partners on campaign launches, creative trafficking, performance, and optimizations
• Pull, organize, and analyze campaign performance data across platforms and reporting tools
• Write clear campaign insights that explain what happened, why it matters, and what optimizations or next steps should be considered
• Support the development of recurring campaign reports and other internal and client-facing deliverables
• Maintain accurate campaign documentation, optimization logs, naming conventions, and other campaign-management processes
• Develop a strong understanding of campaign objectives, audiences, media plans, and KPIs to help ensure day-to-day execution supports the broader strategy
• Stay current on platform capabilities, advertising best practices, and changes across the digital media landscape

Requirements

• A Bachelor's degree and 1–2 years of experience in paid media, digital advertising, performance media, media planning/buying, or ad operations, ideally within an agency environment
• Hands-on experience working in one or more digital advertising platforms such as Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, or a programmatic DSP
• Familiarity with the fundamentals of campaign setup, targeting, creative trafficking, pacing, optimization, and reporting
• Strong analytical skills and an interest in using campaign data to identify trends, performance drivers, and opportunities for improvement
• Strong writing skills with the ability to translate campaign performance into clear, concise insights
• The ability to utilize AI and emerging technologies, where appropriate, to enhance efficiency, quality, and impact, while staying current on evolving capabilities and incorporating relevant innovations into day-to-day work
• A high attention to detail and a commitment to accuracy and quality assurance
• Strong organizational and time-management skills with the ability to manage multiple campaigns, tasks, and deadlines simultaneously
• A proactive approach to problem-solving and a willingness to ask questions, investigate issues, and learn new platforms and processes
• Strong communication and collaboration skills and the ability to work effectively with internal team members and external media partners

Qualifications

• Experience with Campaign Manager 360, including trafficking, tracking ads, click trackers, Floodlights, or campaign QA
• Experience with Google Ads, including paid search and YouTube campaigns
• Familiarity with LinkedIn Campaign Manager and Meta Ads Manager
• Familiarity with programmatic advertising, DSPs, audience targeting, inventory, frequency, and brand safety
• Familiarity with GA4, Looker Studio, Tableau, Power BI, Supermetrics, or similar analytics and reporting tools
• Experience working with B2B campaigns or campaigns targeting senior business decision-makers
• Exposure to direct publisher partnerships or integrated media planning

Skills

• A proactive approach to problem-solving and a willingness to ask questions, investigate issues, and learn new platforms and processes

Benefits

• Healthcare Coverage: Excellent medical, vision, and dental insurance through Cigna and UNUM, with the company covering the majority of individual employee premiums and 50% of dependent premiums
• Retirement Benefits: A 401(k) plan with a generous employer match, contributing 100% on the first 3% of salary deferred and 50% on the next 2%
• Income Protection: Employer-paid short-term disability (STD), long-term disability (LTD), and life insurance
• Paid Parental Leave: 12 weeks of paid parental leave for birthing and non-birthing parents
• Flexible Paid Time Off: Flexible Paid Time Off (PTO) policy and a generous holiday schedule
• Additional Perks & Support: A monthly cell phone stipend, optional employee-paid pet insurance coverage through Nationwide, frequent firm-wide social events and team-building activities, access to Employee Assistance Programs (EAP), including confidential counseling and resources for personal and work-related issues, wellness benefits including a gym membership discount program, mental health resources, and access to virtual health consultations

Pay

The base salary range for this position will be $60,000 - $70,000 based on a candidate’s experience and qualifications as they relate to the position.

Schedule

This position is for US-based personnel and is fully remote. Core hours for the role will be 11 am–5 pm ET. Regardless of geolocation, everyone on the team is expected to work an eight-hour day and be online during this window, excluding standard lunch and break times.