Adobe Journey Optimizer (AJO) Expert

Key Responsibilities

• Lead end-to-end implementation and configuration of Adobe Journey Optimizer.
• Design, build, and optimize real-time and batch customer journeys across email, push, SMS, and other channels.
• Work closely with marketing, product, analytics, and engineering teams to gather requirements and deliver personalized experiences.
• Develop audience segmentation, event triggers, and decisioning strategies using AEP data.
• Integrate AJO with external systems, APIs, and data sources.
• Ensure data quality, governance, and compliance across customer engagement workflows.
• Perform testing, validation, and performance tuning of campaigns and journeys.
• Provide technical leadership, best practices, and mentoring to junior team members.
• Support releases, deployments, and ongoing production enhancements.

Required Skills & Qualifications

• 12+ years of overall IT experience with strong exposure to Adobe Experience Cloud.
• Hands-on expertise in Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP).
• Strong understanding of real-time customer profiles, segmentation, and orchestration.
• Experience with APIs, data ingestion, and integrations.
• Knowledge of campaign management, personalization, and marketing automation.
• Proficiency in troubleshooting, debugging, and performance optimization.
• Excellent communication and stakeholder management skills.