Adobe CDP Engineer

About the role

The role involves leading the strategic and technical evolution of our Adobe Experience Platform ecosystem, focusing on Adobe Real-Time CDP, including integrations with other platforms and data providers.

Responsibilities

• Lead architectural strategy, implementation, and ongoing optimization of Adobe CDP within Adobe Experience Platform.
• Define and evolve data governance, identity resolution, and audience segmentation strategies in support of Growth Marketing efforts.
• Drive innovation and roadmap development for AI-ready capabilities across the platform.
• Cross-functional Collaboration:
  • Coordinate cross-functional support across other engineers and technical resources using AEP and AEM products.
  • Foster cross-functional collaboration with Marketing, analytics, IT, and external partners.
• Integration & Activation:
  • Oversee integration of Adobe CDP with Salesforce, Customer Journey Analytics, Adobe Journey Optimizer, and external data sources (e.g., Demandbase, ZoomInfo).
  • Design and implement data ingestion pipelines using Adobe APIs, ETL tools, and native connectors.
  • Ensure seamless activation of audiences across paid media, owned channels, and CRM.
• Governance & Compliance:
  • Enforce best practices in data privacy, security, and compliance (GDPR, CCPA).
  • Maintain high standards for data quality, schema design (XDM), and identity graph configuration.
• Optimization & Personalization:
  • Support Adobe Target implementations for A/B testing, multivariate testing, and automated personalization.
  • Collaborate with UX, content, and analytics teams to define hypotheses and test variants.
  • Monitor performance, analyze results, and iterate based on insights.

Requirements

• 5+ years of experience in Adobe Experience Platform and Adobe CDP.
• Proven track record in leading technical teams and delivering enterprise-scale personalization solutions.
• Deep understanding of Real-Time Customer Profile, Data Distiller, Segment Builder, Identity Graph, and Activation workflows.
• Strong experience with Salesforce integration and third-party data platforms (Demandbase, ZoomInfo).
• Proficiency in data modeling (SQL, JSON), XDM schema, and cloud architectures (Adobe Experience Cloud, AWS, Azure).
• Experience with front-end technologies (JavaScript, HTML, CSS) and tag management (Adobe Launch).

Preferred Qualifications

• Adobe certifications (e.g., Adobe Target Business Practitioner, Adobe CDP Architect).
• Experience with Adobe Target.
• Experience with AI/ML models in marketing use cases.
• Knowledge of marketing automation platforms and campaign orchestration tools.
• Experience integrating Adobe stack with other enterprise platforms (Salesforce, DemandBase, LeanData).
• Working knowledge of API endpoints supporting the individual tools, including both ingestion and feed mechanisms.

Benefits

Everforth Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans, an ESPP (employee stock purchase program), a 401K program with a company match, a Health Savings Account (HSA) on the HDHP plan, a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program, and other discounts. Professional development includes an on-demand training program, access to certification prep and a library of technical and leadership courses/books/seminars, certification discounts and other perks to associations like CompTIA and IIBA. We also have a dedicated customer service team for our Consultants and a certified Career Coach. For more information, refer to the 'Welcome Packet' provided by an Everforth Apex team member. Everforth Apex is an equal opportunity employer and considers qualified applicants with criminal histories in a manner consistent with applicable law. For ADA accommodations, contact our Benefits Department at [email protected] or 804-523-8228.