Adobe Business Transformation Consultant - Martech Industry

IBM Consulting offers a career built on long-term client relationships and global collaboration. You’ll partner with leading companies across industries to shape their hybrid cloud and AI journeys, supported by IBM technology, Red Hat, and strategic partners. The role encourages curiosity, challenges norms, and fosters innovative solutions that deliver measurable results. IBM Consulting values growth, empathy, and long-term career development while leveraging your unique skills and experiences.

Responsibilities

• Design Transformative Solutions: Assess and diagnose client business challenges, then design and implement solutions leveraging marketing technologies, including Adobe’s suite of tools. Understand client needs, identify improvement opportunities, and develop tailored solutions aligned with strategic objectives.
• Drive Change Management: Guide clients through digital transformation, ensuring seamless adoption and integration of Adobe’s tools into their operations. Engage stakeholders and manage projects to deliver impactful outcomes.
• Align Capabilities with Client Goals:
  • Enable AI within marketing by designing strategies that prioritize AI capabilities to drive value and maximize ROI.
  • Advise clients on scaling and optimizing investments in existing and new marketing technology platforms.
• Deliver Impactful Outcomes:
  • Measure the effectiveness of implemented solutions using strong analytical skills, identify areas for improvement, and optimize results.
  • Optimize existing marketing technology platforms and teams to achieve business outcomes.
  • Proactively identify opportunities to modernize and optimize the marketing technology stack, processes, and integrations.
• Guide Successful Delivery:
  • Manage stakeholder relationships and design project plans aligned with strategic marketing design and implementation across multiple platforms and workstreams.
  • Build results-oriented plans prioritizing key KPIs, measurable outcomes, and clear success criteria.
  • Act as a bridge between cross-functional teams (Marketing, Sales, Governance, IT, Product).

Requirements

• Deep understanding of business strategy and the marketing technology ecosystem, including assessing business challenges, designing transformative solutions, and aligning Adobe and other leading capabilities with client goals.
• Proficiency in stakeholder engagement and project management, guiding clients through digital transformation and ensuring seamless adoption of Adobe’s tools.
• Digital transformation expertise, including driving change management, identifying improvement opportunities, and developing strategies to address gaps in business operations.
• Minimum of 4-6 years of experience in a functional and technical marketing role, with a proven track record in both areas, particularly in healthcare or life sciences marketing.
• Desire to continue learning about emerging trends, new technologies, and industry developments to grow alongside client engagements.
• Experience working across the martech stack, including customer relationship management platforms, automation tools, customer data platforms, and campaign management systems.
• Proficiency with platforms/ecosystems such as Adobe Experience Platform, Adobe Experience Cloud, and Salesforce (multiple clouds).
• Adobe Suite Proficiency: Certification in or experience with Adobe’s suite of tools and their application in transformative solutions and digital transformation.
• Strong analytical skills to measure solution effectiveness, identify improvement areas, and optimize results for impactful client outcomes.
• Experience leading and facilitating workshops focused on marketing technology, process enablement, and solution design.
• Ability to translate complex concepts for executive leadership and development teams.
• Experience managing development teams, working in Agile environments, and handling shifting timelines for execution teams.
• Experience collaborating across internal teams and external partnerships to bring new capabilities and perspectives to client leadership.

Preferred Qualifications

• Deep knowledge of marketing transformation and the Martech industry, including customer engagement, personalization, and digital experience platforms.