Adobe Business Transformation Consultant - Martech Industry

IBM Consulting offers a career built on long-term client relationships and global collaboration. You’ll partner with leading companies across industries to shape their hybrid cloud and AI journeys, supported by IBM technology, Red Hat, and strategic partners. The role encourages curiosity, innovation, and meaningful impact, fostering a culture of growth and empathy that values your unique skills and long-term development.

Responsibilities

• Design Transformative Solutions: Assess and diagnose client business challenges, then design and implement solutions leveraging marketing technologies, including Adobe’s suite of tools. Understand client needs, identify improvement opportunities, and develop tailored solutions aligned with strategic objectives.
• Drive Change Management: Guide clients through digital transformation, ensuring seamless adoption and integration of Adobe’s tools into their operations. Engage stakeholders and manage projects to deliver impactful outcomes.
• Align Capabilities with Client Goals:
  • Enable AI within marketing by designing strategies that prioritize AI capabilities to drive value and maximize ROI.
  • Advise clients on scaling and optimizing investments in existing and new marketing technology platforms.
• Deliver Impactful Outcomes:
  • Leverage analytical skills to measure solution effectiveness, identify improvement areas, and optimize results.
  • Provide insights on optimizing marketing technology platforms and teams to achieve business outcomes.
  • Proactively identify opportunities to modernize and optimize the marketing technology stack, processes, and integrations.
• Guide Successful Delivery:
  • Manage stakeholder relationships and design project plans aligned with strategic marketing design and implementation across platforms and workstreams.
  • Build results-oriented plans prioritizing KPIs, measurable outcomes, and clear success criteria.
  • Act as a bridge between cross-functional teams (Marketing, Sales, Governance, IT, Product).

Requirements

• Deep Understanding of Business Strategy and Marketing Technology Ecosystem:
  • Experience assessing and diagnosing business challenges, designing transformative MarTech solutions, and aligning Adobe and other leading capabilities with client goals.
• Proficiency in Stakeholder Engagement and Project Management:
  • Experience guiding clients through digital transformation, ensuring seamless adoption and integration of Adobe’s tools, and delivering impactful outcomes.
• Digital Transformation Expertise:
  • Experience driving change management, identifying improvement opportunities, and developing strategies to address gaps in client operations.
• Minimum of 4-6 years of experience in a functional and technical marketing role, with a proven track record in both areas, particularly in healthcare or life sciences marketing.
• Desire to continue learning about emerging trends, new technologies, and industry developments to grow alongside client engagements.
• Experience working across the martech stack, including:
  • Customer relationship management platforms
  • Automation tools
  • Customer data platforms
  • Campaign management systems
• Familiarity with platforms/ecosystems such as:
  • Adobe Experience Platform
  • Adobe Experience Cloud
  • Salesforce (multiple clouds)
• Adobe Suite Proficiency: Certification in or experience with Adobe’s suite of tools, including their application in transformative solutions and digital transformation.
• Strong Analytical Skills:
  • Experience measuring solution effectiveness, identifying improvement areas, and optimizing results for clients.
  • Experience leading and facilitating workshops on marketing technology, process enablement, and solution design.
• Ability to translate complex concepts to executive leadership and development teams.
• Experience managing development teams, working in Agile, and handling shifting timelines for execution teams.
• Experience collaborating across internal teams and external partnerships to bring new capabilities and perspectives to client leadership.

Qualifications

• Deep knowledge of marketing transformation/Martech industry, including customer engagement, personalization, and digital experience platforms (preferred).