Adobe architect

About the role

This is a Hybrid Adobe Architect role in NYC (3 days office) focused on leading end-to-end customer experience transformation on the Adobe stack.

Responsibilities

• Partner with business stakeholders to define CX strategies and roadmaps, and architect solutions across Adobe AEP (RTCDP), AJO, AEM (secondary), Workfront, and Customer Journey Analytics (CJA), aligning them to KPIs like conversion, engagement, and ROI
• Design data flows, schemas, identity resolution, real-time profiles, segmentation, and governance models for activation
• Guide frontend architecture using modern frameworks like React/Next.js and ensure seamless integration with AEM/AEP while driving performance and personalization best practices
• Design and implement Agentic AI driven workflows for autonomous campaign optimization, intelligent content generation and personalization, and predictive customer journey orchestration
• Integrate AI agents with the Adobe ecosystem for decisioning and automation
• Architect unified data models for a 360° customer view
• Enable closed-loop measurement using CJA/AEP
• Act as a bridge between business, marketing, data, and engineering – leading workshops, executive presentations, and mentoring teams on architecture standards

Business Experience Architecture

• Partner with business stakeholders to define customer experience strategies and transformation roadmaps
• Design end-to-end experience architecture across marketing, content, data, and journey orchestration
• Align Adobe solutions with business KPIs: conversion, engagement, retention, ROI

Adobe Ecosystem Leadership

• Architect and integrate solutions across Adobe Experience Platform (AEP) – real-time customer data platform
• Adobe Experience Manager (AEM) – content and digital asset management
• Adobe Workfront – workflow and marketing operations
• Adobe Journey Optimizer (AJO/AJOD) – real-time journey orchestration
• Customer Journey Analytics (CJA) – cross-channel analytics and insights
• Define data flows, schemas, identity resolution strategies, and governance models
• Ensure optimal use of real-time profiles, segmentation, and activation

Frontend Experience Delivery

• Guide frontend architecture using modern frameworks (React, Next.js, etc.)
• Ensure seamless integration between frontend layers and AEM/AEP
• Drive best practices in performance, personalization, and UX consistency

Agentic AI Integration

• Design and implement Agentic AI driven workflows for autonomous campaign optimization, intelligent content generation and personalization, and predictive customer journey orchestration
• Integrate AI agents with Adobe ecosystem for decisioning and automation
• Establish governance frameworks for AI transparency, accuracy, and ethics

Data & Insights Strategy

• Architect unified data models enabling 360° customer view
• Leverage CJA and AEP for real-time and historical insights
• Enable closed-loop measurement systems across marketing and experience delivery

Stakeholder & Program Leadership

• Act as a bridge between business, marketing, data, and engineering teams
• Lead solution design workshops and executive presentations
• Mentor teams and define architecture standards and best practices