Adobe Alliance Sales Partner (CPG/Retail)

VML Enterprise Solutions is expanding its Adobe alliance sales capability to drive growth in the Consumer Packaged Goods (CPG) and Retail sectors. We are seeking an experienced alliance seller to own Adobe-centric revenue for these industries.

About the role

• Own Adobe-centric revenue generation for the CPG and Retail verticals in North America.
• Responsible for identifying and closing VML billable opportunities through coordination with Adobe field sales and VML account teams.
• Operates across three primary motions: Client Engagement (40%), Partner Coordination (35%), and Internal Orchestration (25%).
• Carries quota and is accountable for Adobe-attributed revenue within your vertical portfolio.
• Success is measured by closed deals, pipeline health, and strength of Adobe field relationships.

Responsibilities

• Client Engagement (40%): Lead Adobe-centric sales pursuits from initial qualification through contract close. Develop and present VML's Adobe capabilities to C-suite and senior marketing/technology leaders. Position Adobe Experience Platform, AEM, Real-Time CDP, and Journey Optimizer for CPG and retail use cases. Facilitate executive briefings and workshops with clients and Adobe leadership. Navigate complex procurement processes in CPG and retail organizations.
• Partner Coordination (35%): Build and maintain trusted relationships with Adobe industry sales teams focused on retail and CPG. Participate in joint account planning with Adobe field sellers. Coordinate with Adobe on opportunity registration and deal support. Attend Adobe partner events and leverage partner programs (Exchange, SPP) for deal acceleration. Represent VML at Adobe Summit, retail industry events, and customer engagements.
• Internal Orchestration (25%): Collaborate with VML account teams to identify Adobe opportunities within existing client relationships. Coordinate solution architects and pre-sales resources for pursuits. Partner with delivery leadership to ensure sold work transitions smoothly. Contribute to Adobe alliance strategy and GTM planning for CPG/Retail. Maintain accurate pipeline and forecast in VML systems.

Qualifications

• 8-12+ years of enterprise sales experience, with significant experience selling technology services or solutions.
• Track record of achieving quota in complex, consultative sales environments ($3M+ annually).
• Experience selling into CPG or Retail industries.
• Familiarity with Adobe Experience Cloud solutions (AEM, Analytics, Real-Time CDP, Journey Optimizer) or comparable enterprise marketing platforms.
• Demonstrated ability to navigate partner ecosystems and coordinate with partner field teams.
• Strong executive presence and ability to engage C-suite stakeholders.
• Background in professional services, consulting, or systems integration.
• Prior experience in Adobe partner ecosystem (SI, agency, or Adobe direct).
• Existing relationships with Adobe field sales in North America.
• Adobe certifications or deep product knowledge.
• Experience with omnichannel commerce, personalization, or customer data platforms.
• Track record selling into major CPG brands or retail enterprises.
• Bachelor's degree; MBA or technical degree a plus.

Benefits

We offer a competitive benefits package, including a base salary range of $75,000—$180,000 USD, with individual compensation varying based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We also provide a hybrid work schedule, with teams in the office an average of four days a week. For more information, visit www.vml.com.